Pentagram

It's Nice That · Jun 2, 2026

Written by Cairo correspondent Moe Elhossieny, this opinion piece critiques how minimalist aesthetics and Western design standards dominate Arab design discourse. Using the Grand Egyptian Museum branding as a case study, it argues that outsourcing major cultural projects to Western studios like Atelier Brückner and Studio Atrissi perpetuates a colonial hierarchy and stifles authentic regional expression. The article calls for stronger local design criticism to reclaim cultural authority and redefine what constitutes 'good design' in the Arab world.

· May 27, 2026

UnderConsideration’s Brand New briefly spotlights Pentagram’s redesign of MedExpress’s logo and brand identity. The update introduces a new sans serif wordmark and cross icon, signaling a refreshed look for the healthcare provider. The article lists tags and metadata but does not include detailed commentary or visuals beyond the before-and-after reference.

Creative Boom · May 13, 2026

Creative Boom reports on the return of Birmingham Design Festival 2026, themed 'Change'. Co-founders Luke Tonge and Dan Alcorn discuss the festival’s evolution, its inclusive approach with thousands of free tickets, and its diverse lineup of over 60 speakers across graphic, digital, and analogue strands. The event highlights Birmingham’s creative community and its commitment to accessibility and collaboration.

It's Nice That · May 6, 2026

Pentagram partner Samar Maakaroun has created a new visual identity for The Mosaic Rooms, a London-based cultural platform for SWANA art and dialogue. The rebrand explores the concept of the 'unhomed' through shifting letterforms, dual-directional typography, and a pink palette that subverts political color associations. The flexible system reflects the institution’s evolving role as a space for exchange and multiplicity.

It's Nice That · May 5, 2026

The article profiles Brazilian designer and filmmaker Marina Willer, a partner at Pentagram, who spoke at Nicer Tuesdays in London about her extensive design career. She discussed the importance of human insight and creative experimentation in an era increasingly influenced by AI. The piece highlights her work for major clients like Rolls Royce, Tate, and Southbank Centre.

Creative Boom · May 5, 2026

Creative Boom’s 2026 roundup highlights 15 design studios that the creative community most admires, based on its annual State of Creativity survey. The article features a mix of established and emerging studios such as OK-RM, Zak Group, Porto Rocha, Hey Studio, and Accept & Proceed, showcasing their distinctive approaches and recent projects across branding, culture, and design innovation.

BP&O · Apr 28, 2026

BP&O’s article by Emily Gosling explores Pentagram London’s new brand identity for St Paul’s Cathedral, led by Domenic Lippa. The rebrand merges the cathedral’s religious heritage with a contemporary sensibility, featuring a refined wordmark inspired by historic engravings and a color palette drawn from the building’s materials. The project balances tradition and modernity through collaboration with the cathedral’s stonemasons and the use of Arizona Flare and Raleway typefaces.

Creative Boom · Apr 28, 2026

Creative Boom profiles Pentagram partner Samar Maakaroun’s rebrand for The Mosaic Rooms, a London cultural institution exploring Arab and SWANA art. The identity centers on a fluid monogram that never settles, symbolizing cultural in-betweenness and movement. With bold color choices and architectural integration, the project reflects conceptual rigor and a refusal of visual stability.

It's Nice That · Apr 20, 2026

Pentagram partners Luke Powell and Jody Hudson-Powell designed the title sequence for Riz Ahmed’s new show 'Bait', blending spy-movie tropes with cultural references to British and Pakistani identity. The short sequence uses colour filters, acetate tests, and a monospace typeface to evoke secrecy and multiplicity. The project reflects on identity politics and visual storytelling within a few seconds of motion design.

It's Nice That · Apr 15, 2026

Readymag’s new digital editorial project, Unlearned, gathers 13 essays from leading creatives reflecting on what they had to unlearn after design school. Featuring voices like Liza Enebeis, Harriet Richardson, and Freddie Öst, the publication explores the uncertainties and growth that shape creative careers. The project aims to support young designers navigating post-graduation life through candid storytelling and shared experience.

Creative Boom · Apr 13, 2026

Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.

Creative Boom · Apr 8, 2026

Creative Boom profiles French type designer Margot Lévêque and the launch of her new foundry, Claude Type. The article explores her philosophy of slow, craft-focused typography, her inspirations from Claude Garamont and her grandmother Claudine, and her collaborations with International Magic and 27Bureau on the foundry’s website. It positions Claude Type as a couture-style atelier emphasizing time, care, and intention in type design.

It's Nice That · Apr 2, 2026

In this opinion piece, designer and writer Elizabeth Goodspeed argues that design writing benefits when designers themselves take part in it. She explores how writing helps designers articulate their thinking, connect their creative and analytical practices, and make design discourse more reflective and nuanced. The article highlights examples like Ray Masaki, Michael Bierut, and Steven Heller to illustrate how writing and design can inform each other.

It's Nice That · Apr 1, 2026

The article profiles the design and creative direction of A Rabbit’s Foot Issue 14, themed around California’s inventive film culture. Led by Fatima Khan of Broad Peak Studio, the issue blends photography, illustration, and archival materials to create a tactile, cinematic publication. The piece explores Khan’s design philosophy, collaboration process, and the magazine’s commitment to analogue craft and emotional realism.

Creative Boom · Mar 30, 2026

Pentagram’s London team, led by Luke Powell and Jody Hudson-Powell, created a dynamic title sequence for Riz Ahmed’s new Prime Video series 'Bait'. The design uses colour filters, motion, and typographic layering to explore shifting identity and perception, mirroring the show’s themes of cultural expectation and self-image. The restrained yet conceptually rich approach reflects Pentagram’s ability to translate narrative ideas into visual systems.

It's Nice That · Mar 17, 2026

It’s Nice That announces the April 2026 edition of Nicer Tuesdays, taking place at EartH Hackney in London. The event will feature talks by Marina Willer, Lizzy Stewart, Intra, and Ollie Babajide Tikare, covering topics from human insight in design and illustrated novels to digital art and photographic storytelling. The evening celebrates experimentation, creativity, and cross-disciplinary practice in contemporary design and art.

It's Nice That · Mar 17, 2026

The article profiles Alexander Newman’s new book 'From Somerset to the World: Clarks A Visual History 1825–2025', published by One Love Books. The publication traces the cultural and visual evolution of Clarks shoes, from their Quaker roots to their global influence across subcultures and media. Designed with David Carroll, the book combines archival imagery, historical typography, and clean layout to create a cohesive visual narrative.