- New Logo & Branding for St Paul’s Cathedral by Pentagram
BP&O · Apr 28, 2026
BP&O’s article by Emily Gosling explores Pentagram London’s new brand identity for St Paul’s Cathedral, led by Domenic Lippa. The rebrand merges the cathedral’s religious heritage with a contemporary sensibility, featuring a refined wordmark inspired by historic engravings and a color palette drawn from the building’s materials. The project balances tradition and modernity through collaboration with the cathedral’s stonemasons and the use of Arizona Flare and Raleway typefaces.
- Why Pentagram's Samar Maakaroun designed a logo that just won't settle
Creative Boom · Apr 28, 2026
Creative Boom profiles Pentagram partner Samar Maakaroun’s rebrand for The Mosaic Rooms, a London cultural institution exploring Arab and SWANA art. The identity centers on a fluid monogram that never settles, symbolizing cultural in-betweenness and movement. With bold color choices and architectural integration, the project reflects conceptual rigor and a refusal of visual stability.
- Riz Ahmed’s new show Bait has a spy-spoof title sequence masterminded by Pentagram partners
It's Nice That · Apr 20, 2026
Pentagram partners Luke Powell and Jody Hudson-Powell designed the title sequence for Riz Ahmed’s new show 'Bait', blending spy-movie tropes with cultural references to British and Pakistani identity. The short sequence uses colour filters, acetate tests, and a monospace typeface to evoke secrecy and multiplicity. The project reflects on identity politics and visual storytelling within a few seconds of motion design.
- Doubt is normal, detours are expected: Unlearned shares the personal career reflections of top creatives
It's Nice That · Apr 15, 2026
Readymag’s new digital editorial project, Unlearned, gathers 13 essays from leading creatives reflecting on what they had to unlearn after design school. Featuring voices like Liza Enebeis, Harriet Richardson, and Freddie Öst, the publication explores the uncertainties and growth that shape creative careers. The project aims to support young designers navigating post-graduation life through candid storytelling and shared experience.
- Top 20 graphic designers of 2026, as voted for by creatives
Creative Boom · Apr 13, 2026
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
- Margot Lévêque on her new font foundry, and why she stuck to her guns on the name
Creative Boom · Apr 8, 2026
Creative Boom profiles French type designer Margot Lévêque and the launch of her new foundry, Claude Type. The article explores her philosophy of slow, craft-focused typography, her inspirations from Claude Garamont and her grandmother Claudine, and her collaborations with International Magic and 27Bureau on the foundry’s website. It positions Claude Type as a couture-style atelier emphasizing time, care, and intention in type design.
Claude TypeInternational Magic27BureauHermèsVoguebranding
- Elizabeth Goodspeed on why design writing needs designers writing
It's Nice That · Apr 2, 2026
In this opinion piece, designer and writer Elizabeth Goodspeed argues that design writing benefits when designers themselves take part in it. She explores how writing helps designers articulate their thinking, connect their creative and analytical practices, and make design discourse more reflective and nuanced. The article highlights examples like Ray Masaki, Michael Bierut, and Steven Heller to illustrate how writing and design can inform each other.
- California Dreaming: The latest issue of A Rabbit’s Foot is about the inventors and innovators of our movie-making culture
It's Nice That · Apr 1, 2026
The article profiles the design and creative direction of A Rabbit’s Foot Issue 14, themed around California’s inventive film culture. Led by Fatima Khan of Broad Peak Studio, the issue blends photography, illustration, and archival materials to create a tactile, cinematic publication. The piece explores Khan’s design philosophy, collaboration process, and the magazine’s commitment to analogue craft and emotional realism.
- Pentagram brings shifting identity to life in titles for Riz Ahmed's Bait
Creative Boom · Mar 30, 2026
Pentagram’s London team, led by Luke Powell and Jody Hudson-Powell, created a dynamic title sequence for Riz Ahmed’s new Prime Video series 'Bait'. The design uses colour filters, motion, and typographic layering to explore shifting identity and perception, mirroring the show’s themes of cultural expectation and self-image. The restrained yet conceptually rich approach reflects Pentagram’s ability to translate narrative ideas into visual systems.
- Marina Willer, Lizzy Stewart, intranetgirl, Ollie Babajide Tikare: Tickets now available for April’s Nicer Tuesdays!
It's Nice That · Mar 17, 2026
It’s Nice That announces the April 2026 edition of Nicer Tuesdays, taking place at EartH Hackney in London. The event will feature talks by Marina Willer, Lizzy Stewart, Intra, and Ollie Babajide Tikare, covering topics from human insight in design and illustrated novels to digital art and photographic storytelling. The evening celebrates experimentation, creativity, and cross-disciplinary practice in contemporary design and art.
- Britpop to Breaking Bad: This book proves just how culturally iconic the Clarks brand is
It's Nice That · Mar 17, 2026
The article profiles Alexander Newman’s new book 'From Somerset to the World: Clarks A Visual History 1825–2025', published by One Love Books. The publication traces the cultural and visual evolution of Clarks shoes, from their Quaker roots to their global influence across subcultures and media. Designed with David Carroll, the book combines archival imagery, historical typography, and clean layout to create a cohesive visual narrative.
- New Branding for Chateau Engalin by Pentagram
BP&O · Mar 10, 2026
BP&O’s Emily Gosling reviews Pentagram London’s new brand identity for Chateau Engalin, a French wedding and hospitality venue founded by chef Marwan Badran. The identity, led by Samar Maakaroun, uses a custom fluid wordmark and a food-inspired color palette to reflect the chateau’s dual nature of refinement and exuberance. The design balances tradition with expressive modernity, uniting the venue’s culinary and artistic ethos.
- ® Digital Design Days Celebrates 10th Anniversary With Most Ambitious Edition Ever
· Feb 20, 2026
Motionographer reports that Digital Design Days will celebrate its 10th anniversary in May 2026 with its most ambitious edition yet, featuring over 100 speakers, workshops, and immersive installations in Milan. Founded by Filippo Spiezia, the event has become a global hub for digital design, innovation, and AI-driven creativity. The 2026 edition will include partners like Figma and Canva and a special installation by Rare Volume.
- Nike is exploring FLORA for its creative work
Creative Boom · Jan 27, 2026
Creative Boom reports that Nike has begun exploring FLORA, a generative AI platform for creative workflows, as part of its hiring requirements. The article features insights from FLORA co-founder Weber Wong, who explains how the tool enables entire creative systems rather than one-off outputs. Studios like Pentagram, Lionsgate, and Little Plains are adopting FLORA to accelerate branding and campaign creation through generative workflows.
- Jobs: Mid-weight Designer, Pentagram
BP&O · Jan 26, 2026
BP&O announced a job listing for a Mid-weight Designer position at Pentagram’s London office, led by partners Luke Powell and Jody Hudson-Powell. The role seeks a designer skilled in brand design, typography, and motion, joining a collaborative team of producers, designers, and motion specialists. The posting highlights Pentagram’s focus on conceptual thinking and evolving brand identities.
- Pentagram designs identity for first-of-its kind gender equality mapping tool
Creative Boom · Jan 13, 2026
Pentagram, led by partner Marina Willer, created the visual identity for the UK's first Gender Equality Index (GEIUK), a tool mapping gender inequalities at the local authority level. The design uses a patchwork, colour-blocked system inspired by data visualisation to celebrate diversity and inclusivity without gender coding. The identity aims to make complex data accessible and engaging while promoting social change.
- A year in review: how 2025 changed who we are and how we work
Creative Boom · Dec 19, 2025
Creative Boom editor Katy Cowan reflects on 2025, a year marked by challenges in the creative industry and a renewed focus on human connection. She recounts launching The Studio, a thriving online community, expanding into real-world events, and growing Creative Boom’s YouTube and podcast presence. The piece highlights adaptation to AI, collaboration with Love & Logic on social strategy, and the importance of authenticity and community in creative work.
Creative BoomLove & LogicStckmndigital
- Pentagram reimagines Vertical's brand as eVTOL start-up unveils Valo aircraft
Creative Boom · Dec 17, 2025
Pentagram, led by partner Angus Hyland, has refreshed the brand identity for British eVTOL start-up Vertical ahead of the launch of its Valo aircraft. The project introduces a new strategy, naming, and visual system designed to make urban air travel feel accessible and aspirational. The updated identity reimagines the hummingbird symbol, introduces Universal Sans typography, and uses sky-inspired gradients and motion principles to reflect the brand’s forward-looking vision.
- New Logo & Branding for Super Peach by Pentagram
BP&O · Dec 16, 2025
Pentagram’s New York team led by Matt Willey created a flexible, contrast-driven brand identity for Momofuku’s new Los Angeles restaurant, Super Peach. The design features hand-drawn wordmarks by illustrator Pol Montserrat, a restrained black-and-white palette, and expressive brushstroke illustrations. The result is a lively, intentionally imperfect system that balances restraint with energy and personality.
- HONDO brings global design conversation to Galicia with identity for Proxectar
Creative Boom · Dec 9, 2025
London-based studio HONDO designed the visual identity for Proxectar, a new design event in Nigrán, Galicia, that connects local heritage with global design dialogue. The identity draws from the town’s tiled promenade and Galician typographic history, using red as a bold departure from regional blues. Led by creative director Fran Méndez, the project emphasizes cultural authenticity, collaboration, and community engagement.
https://www.pentagram.com/
London, United Kingdom
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