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Pitch — 2 cases
Used by Pentagram (2)
Set for Penguin Press, Scenario
Cases set in Pitch, as credited by the studios in their own writeups.
Used by Pentagram (2)
Set for Penguin Press, Scenario
Cases set in Pitch, as credited by the studios in their own writeups.
BP&O’s Emily Gosling reviews The Working Assembly’s brand identity for Pinky Swear, a new restaurant and cocktail lounge in Manhattan’s Lower East Side. The identity uses Rorschach-inspired logos, monochrome palettes, and playful typography to reflect the venue’s immersive, art-driven concept. The result is a sophisticated yet whimsical brand that balances curiosity and upscale appeal.
The Brand Identity features Belfast-based studio Angel & Anchor’s rebrand for US apparel supplier WELD. The project blends machine stitching motifs with nostalgic Americana, balancing the brand’s dual personality of ‘grit and grace.’ The identity includes a custom logotype, multi-layered symbol system, and a 1970s-inspired colour palette drawn from WELD’s own garments.
Designers Tanner Stevenett and Will Tuddenham created a minimalist, utilitarian identity for grooming brand Preston. The project emphasizes typography using Pitch and Styrene, a monochrome palette, and a product-first hierarchy across over 25 SKUs. Their approach balances subtlety and functionality, reflecting Preston’s refined yet understated aesthetic.
How&How created a pro-bono brand identity for Amphico, a climate-tech startup developing recyclable outdoor materials. The identity draws inspiration from the lotus flower and water-resistant properties, featuring typefaces Zimula and Pitch, and a palette of natural greens and warm tones. The project was part of How&How’s GetSet initiative supporting sustainable startups.
