Söhne — 20 cases

BP&O · Nov 20, 2025

BP&O’s Emily Gosling reviews Universal Favourite’s branding for Butter Baby, a Jakarta-based dessert store built around a whimsical butter-alien mascot. The studio developed a full verbal and visual identity, including character design, packaging, motion, and interiors, using a bright yellow palette and playful typography. The article praises the project’s originality and conviction in creating a character-driven brand world.

The Brand Identity · Nov 10, 2025

Universal Favourite created a whimsical, intergalactic brand identity for Jakarta dessert brand Butter Baby, transforming a butter-based alien character into a full narrative universe. The project spans 3D character design, packaging, store design, and a custom language system, all rooted in playful storytelling. Collaborations with Double Up Studio and Crosby Studios helped bring the cosmic Butterlandia world to life across digital and physical touchpoints.

Creative Boom · Nov 5, 2025

Sydney-based studio Universal Favourite created a playful, story-driven brand identity for Jakarta dessert brand Butter Baby. The project builds a full fictional universe called Butterlandia, complete with characters, language, and immersive packaging and interiors. Collaborating with Crosby Studios, the team extended the concept into a physical retail space that merges fantasy and food culture.