The transitional English serif bridging old-style and modern — high contrast, sharp serifs, printed on Baskerville’s own improved presses. View at John Baskerville / Monotype →
Used by Proportion, Pentagram, Accept & Proceed, Collins
Set for AWO, Ogilvy, QT Library, Typographic Circle
Cases set in Baskerville, as credited by the studios in their own writeups.
Madrid-based studio Naranjo-Etxeberria redesigned New York fashion magazine ODDA from the ground up, creating a cohesive yet contrasting editorial system inspired by lyrical and typographic references. The redesign features three typefaces representing distinct voices and a refined masthead that aligns with the magazine’s new visual rhythm. The result is a timeless, adaptable design that balances unity and individuality across sections.
Accept & Proceed collaborated with poet Tom Sharp to create a poetic and typographically rich identity for data rights agency AWO. Drawing inspiration from Richard Brautigan’s poem and typewriter art, the identity balances authority and expressiveness through the use of Baskerville and Univers. The design reflects AWO’s mission to defend human rights in the digital age while maintaining legibility and privacy-conscious font choices.
The article profiles 'Things You Know,' a self-published book by designer Max Friedman and filmmaker Jamil McGinnis documenting the Crown Heights neighborhood of Brooklyn. The 250-page publication combines photography, interviews, and design experimentation to reflect the diversity and individuality of the community. Designed with numerous typefaces and printed in Lithuania, the project donates profits to local non-profits and school photography programs.