Knockout — 6 cases

Knockout in the news

• Smörgåsbord crafts an identity for LOT61 Coffee Roasters that’s firmly rooted in Amsterdam

  The Brand Identity · Sep 1, 2020

  Smörgåsbord developed a new identity for Amsterdam-based LOT61 Coffee Roasters, drawing inspiration from the Amsterdam School of Architecture. The rebrand features a custom logotype, a detailed set of brand guidelines, and packaging informed by the World Coffee Research flavour lexicon. The result is a bold, locally rooted identity that balances historical influence with modern sensibility.

  SmörgåsbordLOT61 Coffee Roastersbranding
• Shakespeare in the Park 2018 by Pentagram

  BP&O · Jun 25, 2019

  BP&O features Pentagram’s 2019 campaign for Shakespeare in the Park, designed by Paula Scher and her team for The Public Theater. The work continues a 25-year collaboration, using a bold typographic system and a vibrant red, blue, and yellow palette to express the season’s theme 'Rumours and Rebels'. The campaign spans posters, signage, and print materials across New York City, maintaining continuity with past identities while introducing fresh visual energy.

  PentagramThe Public Theaterbranding
• New Campaign for Shakespeare in the Park 2018 by Pentagram

  BP&O · May 30, 2018

  BP&O features Pentagram’s 2018 campaign for Shakespeare in the Park, designed by Paula Scher for The Public Theater. The work continues the theater’s long-running identity with a new palette of bright gradients and bold typography, maintaining continuity while introducing fresh visual energy. The campaign spans posters, signage, and merchandise, reflecting Scher’s ongoing evolution of the Public’s iconic visual system.