Nike Design Cases
Designers behind the work
Designers and creative leads credited on Nike projects in press coverage.
Designers and creative leads credited on Nike projects in press coverage.
The Brand Identity interviews Paris-based designer Alan Madić about launching Edito Type, an independent type foundry that evolved from his design and art direction practice. Madić discusses the foundry’s research-driven approach, its focus on display typefaces, and collaborations such as the release of Initiale with Clara Dousson. The conversation explores how Edito bridges bespoke commissions and retail releases while drawing inspiration from mid-20th-century editorial design.
The Brand Identity profiles Erik Herrström’s debut book THE ECHO, a 218-page guide challenging Pinterest-led design and advocating for deeper cultural research in branding. Designed by STUDIO HERRSTRÖM with illustrations by Matouš Marťák, the book combines editorial design, interviews, and case studies from music and culture. It reflects Herrström’s philosophy of direction over speed and encourages designers to move beyond aesthetic alignment.
Creative Boom’s profile of lettering artist Rob Draper traces his journey from redundancy and personal hardship to international recognition. Through self-initiated projects like Coffee Time, Draper turned drawing on disposable coffee cups into a career-defining practice that led to commissions from Nike, the Golden Globes, and NASA. His later collage and installation work, including a large-scale project for Fenwick, reflects his philosophy of embracing imperfection and starting small.
The article profiles Swedish illustrator and animation director Linn Fritz, known for her playful and positive visual style. It explores her collaborations with major brands like Nike and Fjällräven, her co-founding of the Panimation community, and her evolving practice that now includes analogue media. The piece highlights her philosophy of joy and creativity as a counterbalance to productivity-driven culture.
Creative Boom profiles Gina Guasch Studio (GGS), a queer-led design studio based in Barcelona known for its colourful, activist, and identity-driven work. Founded by Gina Guasch in 2019, the studio creates branding, flyers, and visual systems for clients across culture, music, and activism. The article highlights GGS’s bold aesthetic, inclusive ethos, and commitment to design that goes beyond trends.
Creative Boom profiles French director and set designer Alix Bortoli, known for her handcrafted, sculptural stop-motion films made from wood, fabric, paper, and clay. The article focuses on her recent campaign for organic perfume brand Ffern, exploring her tactile process and philosophy of staying true to handmade craft in a digital age. It also traces her career from art school to collaborations with major fashion houses and her representation by Soixante Quinze.
Creative Boom’s 2026 roundup highlights 15 design studios that the creative community most admires, based on its annual State of Creativity survey. The article features a mix of established and emerging studios such as OK-RM, Zak Group, Porto Rocha, Hey Studio, and Accept & Proceed, showcasing their distinctive approaches and recent projects across branding, culture, and design innovation.
The article profiles photographer Ben Rayner’s zine 'Mud, Sweat & Tears', a 58-page publication capturing the 2025 Nike Cross Nationals. Published with Good Sport, the project blends film photography, writing, and colour-blocked design to celebrate the grit and camaraderie of teenage runners. It evokes the warmth and nostalgia of 1970s running magazines while showcasing Rayner’s signature documentary style.
