BP&O features Pentagram’s new brand identity for Bacàn, an Italian restaurant in Williamsburg led by partner Andrea Trabucco-Campos. The identity uses a custom typeface, Grand Bacàn Sans, inspired by early 20th-century Italian Futurism and Vorticism, with bold monochrome graphics and motion elements that evoke the energy of a lively dinner party. The project stands out for its typographic focus and fresh take on Italian visual language.
