Pentagram partners Luke Powell and Jody Hudson-Powell designed the title sequence for Riz Ahmed’s new show 'Bait', blending spy-movie tropes with cultural references to British and Pakistani identity. The short sequence uses colour filters, acetate tests, and a monospace typeface to evoke secrecy and multiplicity. The project reflects on identity politics and visual storytelling within a few seconds of motion design.
Elizabeth Goodspeed explores the emerging 'Future Medieval' design trend, which fuses gothic and medieval aesthetics with contemporary digital culture. The article highlights Teenage Engineering’s EP–1320 Medieval synthesizer as a key example, alongside illustrators and designers embracing blackletter typography, mythical creatures, and ornate symbolism. The piece situates the trend within a broader cultural fascination with mysticism, fantasy, and historical revivalism.
