DIA
DIA is a New York and Chamonix–based branding and graphic design studio recognized for pioneering kinetic identities and typographic systems. Founded by Mitch Paone, DIA integrates motion as a core element of brand design, developing generative tools and autonomous identity systems that empower internal teams. Their work has been featured by Google Design, It’s Nice That, and the Walker Art Center, and included in publications by Unit Editions and Victionary. DIA’s innovative approach has positioned them as leaders in the evolution of motion-driven brand systems and contemporary visual identity design.
Cases
- A-trak
- Visual Identity System For A Renowned Dj
- A-trak
- Custom Artwork And Typographic Covers For A Vinyl Box Set
- A-trak
- Album Art Design For A Renowned Dj
- Ada Group
- Generative Design System For A New Creative Agency
- Adidas
- Generative Identity System For Adidas Flagship Stores
- Adidas Skateboarding
- Campaign Identity For The Launch Of A New Shoe
Clients
Tech Stack
Technologies detected on DIA's website.




