DIA
DIA is a New York and Chamonix–based branding and graphic design studio recognized for pioneering kinetic identities and typographic systems. Founded by Mitch Paone, DIA integrates motion as a core element of brand design, developing generative tools and autonomous identity systems that empower internal teams. Their work has been featured by Google Design, It’s Nice That, and the Walker Art Center, and included in publications by Unit Editions and Victionary. DIA’s innovative approach has positioned them as leaders in the evolution of motion-driven brand systems and contemporary visual identity design.
Cases
- A-trak
- Live Visuals And Identity System For A-trak
- A-trak
- Packaging And Visual System For A-trak Vinyl Box Set
- A-trak
- Typographic Identity And Album Art For A-trak
- Ada
- Naming And Generative Identity For Ada Agency
- Adidas
- Generative Identity System For Adidas Flagship London
- Adidas Skateboarding
- Campaign Identity For Adidas Skateboarding 3st.001 Launch
Clients
Tech Stack
Technologies detected on DIA's website.




