The Brand Identity interviews DIA’s Creative Director Mitch Paone about the studio’s philosophy, process, and notable projects including Life or Death, Le Mise, and Parallel Projects. Paone discusses DIA’s collaborative culture, concept-driven approach, and the thinking behind their Input/Output website. The conversation highlights DIA’s balance between corporate branding and experimental design rooted in modernist influences.
The Brand Identity features DIA’s refreshed identity for Life or Death, a public relations and management firm rooted in music and expanding into fashion, art, and writing. The new logo combines a heart rate monitor and sound wave motif, symbolizing life, death, and music, while referencing graffiti culture through its tag-like form.
