Ibm Design Cases
Designers behind the work
Designers and creative leads credited on Ibm projects in press coverage.
Designers and creative leads credited on Ibm projects in press coverage.
Written by Koto Motion Director Santiago Avila for Creative Boom, this article explores how motion branding has evolved from a decorative afterthought to a strategic foundation for modern brands. Avila argues that motion should be integrated into brand systems from the start, citing examples like Deezer, Figma, and OpenAI to illustrate how dynamic identities drive engagement and consistency. The piece highlights the growing importance of motion in digital-first environments and predicts a future where brands are responsive, data-driven, and alive.
The Brand Identity interviews New York-based designer and educator Anthony Zukofsky about his multidisciplinary practice that spans design, teaching, and writing. Zukofsky discusses his career path through studios like Pentagram, Google, and Instrument, his teaching role at the School of Visual Arts, and his approach to balancing creative and academic work. The conversation highlights his reflections on leadership, learning, and the evolving nature of design practice.
Motionographer’s feature highlights Niceshit’s tenth-anniversary rebrand, centered on a bespoke typeface created from the handwriting of its three founders. The identity, developed with UFFICIO™, reflects the studio’s collaborative ethos and humor-driven design philosophy. The rebrand spans logo, typography, color system, and website, marking a confident evolution of the studio’s creative voice.
