Coca-cola Design Cases
Designers behind the work
Designers and creative leads credited on Coca-cola projects in press coverage.
Designers and creative leads credited on Coca-cola projects in press coverage.
The article, written by Satoru Wakeshima of CBX, discusses how packaging form influences brand preference, using Old Bay’s return to its original metal tin as an example. It highlights the emotional and tactile connection consumers have with packaging that feels permanent and authentic. The piece also touches on the broader implications of design choices that balance sustainability and brand equity.
Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.
The article reports that Coca-Cola has officially discontinued Minute Maid’s frozen juice concentrate line after 80 years on the market. Once a WWII-era innovation that popularized orange juice at breakfast, the product has seen declining demand as consumers move away from sugary, processed foods. The piece reflects on the nostalgic value of the frozen can format while noting that the Minute Maid brand will continue producing other fruit beverages.
Coca-Cola and Anti Social Social Club have teamed up once again for their 2026 Summer Capsule collection. The collaboration merges Coca-Cola’s iconic branding with ASSC’s streetwear aesthetic, featuring graphic tees, hoodies, tank tops, and shorts adorned with both brands’ logos and playful summer motifs like polar bears in sunglasses.
Creative Boom’s interview with Alex Center explores his message at D&AD Festival 2026 about why the creative industry must champion itself. Reflecting on his journey from Coca-Cola design director to founder of Brooklyn studio Center, he argues for creativity’s enduring value amid AI and automation. Center emphasizes originality, optimism, and the strategic role of designers in shaping new brands.
In this opinion piece, Ollie Scott argues that the creative industries are on the verge of a major split between 'maximisers'—those using AI to enhance human creativity—and 'replacers'—those using it to cut costs and staff. Drawing on examples from major networks like WPP, Omnicom, and Publicis, Scott suggests that growth will come from embracing AI as a tool for expansion, not reduction. The article positions optimism and innovation as the keys to thriving in the next creative boom.
The article discusses how rising plastic prices and ongoing tariffs on metals are forcing brands to reconsider their packaging strategies. It highlights Coca-Cola’s decision to extend its sustainability goals and rely more on plastic due to cost pressures. The piece calls for brands to rethink their material choices amid economic and environmental challenges.
Creative Boom’s April 2026 edition of 'Booms & Shakes' highlights major leadership changes, new hires, and agency expansions across the global creative industry. The roundup covers transitions at Verve, Residence, DEPT, and GUT Europe, alongside new appointments at Aer Studios, Born Social, and Gung Ho. It also introduces D&AD’s new global Ambassador Programme connecting creative leaders worldwide.
