Coca-cola Design Cases
Designers behind the work
Designers and creative leads credited on Coca-cola projects in press coverage.
Designers and creative leads credited on Coca-cola projects in press coverage.
Coca-Cola has launched a global design platform for the FIFA World Cup featuring collectible cans inspired by soccer jerseys. The campaign extends beyond packaging to include installations and creator content, using Coca-Cola’s signature red, white, and black palette and soccer-themed graphics. The initiative celebrates national pride and the brand’s long-standing partnership with the tournament.
JKR partnered with The Coca-Cola Company to deliver a comprehensive rebrand and packaging redesign for Schweppes, the world’s oldest soft drink brand. Drawing from over two centuries of archival materials, the new identity reintroduces historical serif typography, the iconic saffron sash, and the 1851 Great Exhibition crystal fountain illustration. The redesign unifies global markets and reinforces Schweppes’ premium heritage positioning.
Creative Boom reports on Schweppes’ major global rebrand led by JKR, Studio.One, and Mischief. The redesign revives the brand’s heritage with archival typography, saffron yellow, and the return of mascot Clive the Leopard. The new platform, 'With Time Comes Taste,' positions Schweppes as a premium, timeless beverage brand for modern audiences.
The article, written by Satoru Wakeshima of CBX, discusses how packaging form influences brand preference, using Old Bay’s return to its original metal tin as an example. It highlights the emotional and tactile connection consumers have with packaging that feels permanent and authentic. The piece also touches on the broader implications of design choices that balance sustainability and brand equity.
Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.
The article reports that Coca-Cola has officially discontinued Minute Maid’s frozen juice concentrate line after 80 years on the market. Once a WWII-era innovation that popularized orange juice at breakfast, the product has seen declining demand as consumers move away from sugary, processed foods. The piece reflects on the nostalgic value of the frozen can format while noting that the Minute Maid brand will continue producing other fruit beverages.
Coca-Cola and Anti Social Social Club have teamed up once again for their 2026 Summer Capsule collection. The collaboration merges Coca-Cola’s iconic branding with ASSC’s streetwear aesthetic, featuring graphic tees, hoodies, tank tops, and shorts adorned with both brands’ logos and playful summer motifs like polar bears in sunglasses.
Creative Boom’s interview with Alex Center explores his message at D&AD Festival 2026 about why the creative industry must champion itself. Reflecting on his journey from Coca-Cola design director to founder of Brooklyn studio Center, he argues for creativity’s enduring value amid AI and automation. Center emphasizes originality, optimism, and the strategic role of designers in shaping new brands.
