Founder · Creative Director
The hyphen redundant.
Worked well in both bold and strong usage for the logo.
I just wanted to know what I’m working for.
It is very important to us that everyone is an equal part of the studio.
Munich-based studio Daily Dialogue created a refined and bold identity for Portuguese womenswear brand A LINE. The rebrand focuses on a strong typographic system using Optimo’s Apax, a monochrome palette with earthy accents, and a flexible wordmark that removes the hyphen from the brand name. The result reflects A LINE’s values of sophistication, empowerment, and sustainability.
The Brand Identity interviews Munich-based designer Maximilian Schachtner about the evolution of his studio, Daily Dialogue, from a solo practice into a collaborative creative consultancy. Schachtner discusses the studio’s growth, partnership with Malin Schoenberg, and its balance between cultural and commercial projects. The conversation highlights team structure, workflow, and the studio’s democratic ethos.