Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
DIA Studio created a generative identity system for the 2025 edition of Nuits Sonores, a major electronic music festival in Lyon. The project centred on a custom tool simulating fluid dynamics to translate the physical sensation of sound into motion-based visuals, anchored by the MNKY Klaus typeface and a striking neon green palette. The identity extended across digital and physical applications, becoming a cultural phenomenon embraced by festivalgoers.
DIA StudioMNKY TypeNuits SonoresArty Fartybranding
DIA Studio created a pulsating, generative identity for the 2025 edition of Nuits Sonores, an electronic music festival in Lyon. The design uses a custom motion tool and the MNKY Klaus typeface to visualize sound through particle-based typography and neon green visuals. The identity extended across digital and physical touchpoints, engaging festivalgoers who adopted the color as part of the event experience.
DIA StudioMNKY TypeNuits SonoresArty Fartybranding
