Mouthwash Studio rebranded T1 Energy, formerly FREYR Battery, to position it as a renewable energy leader. The identity uses a modular grid inspired by solar cells, a custom typeface by 26A1, and a restrained color palette with a neon green accent. Collaborating with Moniker and several 3D artists, the studio balanced brutalist structure with soft curvature to reflect T1’s innovative yet approachable character.
The Brand Identity interviews Mockup Maison founders Kevin Högger and Michael Kennedy about how their COVID-era side project evolved into a global platform offering over 3,000 mockups. They discuss their design-led approach, collaborative process with photographers, and expansion into motion templates, typefaces, and physical products. The piece highlights their philosophy of creating cohesive, designer-friendly collections that simplify branding presentations.
The article profiles Zurich-based designer Kevin Högger’s brand identity for Wim Bakery, a new sourdough bakery. Drawing inspiration from the bakery’s industrial interiors, green tiles, and croissant shapes, Högger developed a cohesive visual system featuring grid patterns, halftone textures, and a custom typeface created with Daniel Wenzel. The result ties the brand’s visual identity closely to its physical space and community presence.
The Brand Identity interviews DIA co-founder Mitch Paone about the studio’s kinetic approach to branding, their new website designed by Bänziger Hug, and their relocation to Switzerland. Paone discusses DIA’s motion-based design philosophy, recent projects for clients like Squarespace and Adidas, and his new teaching roles at ECAL and HEAD – Genève.