Articles & interviews
- How Mockup Maison grew from a COVID side project to 3,000 mockups
The Brand Identity interviews Mockup Maison founders Kevin Högger and Michael Kennedy about how their COVID-era side project evolved into a global platform offering over 3,000 mockups. They discuss their design-led approach, collaborative process with photographers, and expansion into motion templates, typefaces, and physical products. The piece highlights their philosophy of creating cohesive, designer-friendly collections that simplify branding presentations.
- "Wim Bakery's Brand Inspired by Work Benches, Croissant Folds"
The article profiles Zurich-based designer Kevin Högger’s brand identity for Wim Bakery, a new sourdough bakery. Drawing inspiration from the bakery’s industrial interiors, green tiles, and croissant shapes, Högger developed a cohesive visual system featuring grid patterns, halftone textures, and a custom typeface created with Daniel Wenzel. The result ties the brand’s visual identity closely to its physical space and community presence.
- Mitch Paone on DIA's kinetic identity systems and relocation to Switzerland
The Brand Identity interviews DIA co-founder Mitch Paone about the studio’s kinetic approach to branding, their new website designed by Bänziger Hug, and their relocation to Switzerland. Paone discusses DIA’s motion-based design philosophy, recent projects for clients like Squarespace and Adidas, and his new teaching roles at ECAL and HEAD – Genève.