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· Jun 26, 2026

UnderConsideration’s Brand New briefly notes the new logo and identity for Prosper Global, designed by Chermayeff & Geismar & Haviv. The project introduces a turquoise, sans serif identity featuring an arrow and heart icon, signaling a modern and optimistic tone for the non-profit organization.

The Brand Identity · Jun 26, 2026

Justified Studio rebranded Brightfield, an AI-driven workforce intelligence platform, around the concept of 'Proven Intelligence.' The new identity replaces generic AI visuals with a geometric, structured system that emphasizes credibility and clarity. The rebrand includes a new logo, website, and visual language designed to reflect Brightfield’s evidence-based approach and technological authority.

Creative Boom · Jun 26, 2026

London agency Red Stone has rebranded the Explorer Scouts, part of the Scouts programme for 14–18-year-olds, with a bold new identity centred on the line 'Grow up'. The rebrand introduces a compass-inspired marque, supergraphics, and 40 new badges, aiming to resonate with a generation of teens seeking authenticity and belonging. The refreshed identity balances individuality and consistency while reflecting the energy and curiosity of young people today.

The Brand Identity · Jun 25, 2026 · Interview

The Brand Identity interviews James Simpson about Aconia’s evolution from a service-based studio to a product-focused brand offering boutique digital assets for SaaS companies. Simpson discusses the origins of Aconia from Seed Collaborative, their design ethos of 'Build Beautifully,' and the creation of mockup collections Willow and Sophia. The conversation explores how Aconia aims to bring warmth and heritage into the often sterile SaaS design space.

Creative Boom · Jun 18, 2026

The article explores the realities faced by independent agency founders in their first year, highlighting the emotional, financial, and structural challenges of leaving established agencies to start small studios. Through interviews with founders across the UK, it reveals a shift toward smaller, more agile creative teams responding to changing client expectations and tighter budgets. The piece positions 2026 as a pivotal year for indie studios redefining the creative industry landscape.

It's Nice That · Jun 17, 2026

The article presents an excerpt from Taschen’s book *The Elements of Brand Design* by Katharina Sussek and Jens Müller of Vista studio. It traces the evolution of modern brand design from early industrial-era symbols to contemporary corporate identities, highlighting milestones from AEG and Olivetti to IBM and Instagram. The piece contextualizes how design has shaped brand recognition and identity across history.

The Brand Identity · Jun 9, 2026

Montreal-based studio Wedge rebranded New England English muffin company Stone&Skillet, centering the new identity around the skillet that inspired the brand’s name. The redesign introduces a bold color palette, a simplified skillet logo, and expressive photography by Paul Hempstead to strengthen shelf presence and unify the brand system. The result balances warmth, craft, and modernity while standing out in the bakery category.

The Brand Identity · Jun 8, 2026

Pedro Vareta Studio rebranded ELA Wines, transforming its dated bottle logo into a dynamic wordmark built from bottle, label, and box silhouettes. The identity extends across packaging, vehicles, and workwear, featuring playful illustrations by José Cardoso and a vibrant palette of ELA Red, White, and Rosé. The result modernizes the brand while celebrating its mobile bottling services across the Iberian Peninsula.

It's Nice That · Jun 8, 2026

A24 associate creative director Liam Hamill has created a series of monthly posters for Brooklyn venue Baby’s All Right, blending internet satire, meme aesthetics, and playful design references. Drawing inspiration from figures like Richard Turley and his own experiences at A24 and Wieden+Kennedy, Hamill’s posters parody web culture while celebrating the chaotic energy of New York’s creative scene.

It's Nice That · Jun 4, 2026

The article profiles photographer Anthony Wilson’s photobook 'Mawmaw', which documents West Virginian grandmothers raising their grandchildren. Published by Pomegranate Press and Guest Editions, the project captures the emotional and social realities of 'grandfamilies' through tender, analogue portraiture. Wilson’s five-year project blends empathy, storytelling, and darkroom craft to portray Appalachian life with depth and dignity.

· Jun 3, 2026

UnderConsideration’s Brand New briefly announced a new logo and identity for Simplehuman, designed by the studio Abbreviated. The post, categorized under 'Spotted', highlights the rebrand’s use of a sans serif, uppercase wordmark and notes it as an evolution of the previous identity.

Creative Boom · Jun 3, 2026

Applied Design has reimagined JFK Airport’s Terminal 8 identity, creating a cohesive brand system that captures the spirit of New York. The refreshed design features a palette inspired by the view from a plane window, a hidden figure-eight motif, and a voice rooted in Queens culture. The project unifies over 60 retail and dining spaces under one coherent visual and verbal identity.

The Brand Identity · Jun 3, 2026 · Interview

The Brand Identity interviews Paris-based designer Alan Madić about launching Edito Type, an independent type foundry that evolved from his design and art direction practice. Madić discusses the foundry’s research-driven approach, its focus on display typefaces, and collaborations such as the release of Initiale with Clara Dousson. The conversation explores how Edito bridges bespoke commissions and retail releases while drawing inspiration from mid-20th-century editorial design.

· Jun 2, 2026

Design studio Wedge refreshed the Stone & Skillet brand to support its retail expansion. The new identity emphasizes the cast-iron skillet for distinctiveness and balances sophistication with approachability. The redesign aims to strengthen shelf presence and prepare the brand for future growth.

It's Nice That · Jun 1, 2026

This article from It’s Nice That’s 'Creative Career Conundrums' column, written by Kat Wong, addresses a reader’s concern about being too old at 28 to change creative careers. Wong reassures readers that age is not a barrier in the creative industry and emphasizes the value of transferable skills, strategic career moves, and showcasing personal creative interests online. The piece also links to job listings from If You Could Jobs and related career resources.

· May 28, 2026

Wieden+Kennedy created a new advertising campaign for Yeti that replaces the brand’s name in its logo with four-letter words tied to outdoor activities and hobbies. The campaign highlights Yeti’s widespread presence among outdoor enthusiasts and celebrates the brand’s connection to adventure and lifestyle pursuits.

· May 21, 2026

UnderConsideration’s Brand New briefly notes the new logo and packaging redesign for Bob’s Red Mill, created by Turner Duckworth in collaboration with the brand’s in-house team. The update modernizes the familiar red script and packaging while maintaining the brand’s heritage feel.