In their own words
From the very start it was clear this was no surface-level exercise.
We carried that humanity into every detail, from the cursive logo and type to the raw, honest photography and illustration.
First of all, the new brand speaks to working people with an authenticity and empathy that is extremely rare in the space.
This wasn't about creating another friendly fintech. Tilt needed a brand with teeth that could challenge outdated systems and credit people for their potential.
Our work has to land in the real world and create genuine business impact.
Articles & interviews
- "Ragged Edge Rebrands Tilt with Human-Centric Financial Solutions"
Ragged Edge has rebranded the small loans company Tilt, formerly Empower, with a warm, empathetic identity that avoids fintech clichés. The new design features painterly illustrations by Pearl Chuaynarong, photography by Charlie McKay, and a cursive wordmark, all centered on Tilt’s mission to support working people with fairness and trust. The rebrand has already shown positive engagement results and positions Tilt as a human-first financial brand.
- Ragged Edge Rebrands US Fintech Empower as Tilt
Creative Boom reports that London studio Ragged Edge has rebranded US fintech Empower as Tilt, creating a new name and identity that aims to redefine access to credit for working Americans. The rebrand balances financial authority with human grit, featuring a black-and-white palette with chartreuse accents, painterly illustrations, and a confident verbal tone. The new identity positions Tilt as a challenger brand determined to make credit fairer and more inclusive.
- Ragged Edge Unveils Bold Rebrand to Stand Out Again
Ragged Edge has unveiled a comprehensive rebrand that reinforces its founding ethos of 'rejecting average.' The new identity, built around the concept 'Never be the same again,' features a dynamic visual system called the Edge Spectrum, created using TouchDesigner and Cinema 4D. The rebrand introduces custom typography, warmer organic colors, and a partnership-focused philosophy that reflects the agency’s evolution and creative ambition.
- 19 Artists Design Unique Posters for Ipswich Town Home Games
The article profiles Call Me Ted, an Ipswich-based creative initiative founded by brothers Steven and Richard Haugh that brought together 19 artists to design gig-style posters for each of Ipswich Town FC’s 2024–25 home matches. The project evolved from a fan-led idea into an official collaboration with the football club, culminating in an exhibition and community workshops. The feature highlights how art and football intersect through local creativity and community engagement.