Gus Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Gus projects in press coverage.
News & interviews
- Uncommon and Aer Lingus Launch 'Irish Exit' Campaign in Nashville
Creative Boom · May 1, 2025
Uncommon Creative Studio created a witty, culture-led campaign called 'Irish Exit' for Aer Lingus to promote its new direct flight from Nashville to Dublin. The campaign reimagines the Irish phrase as a literal journey through Nashville, using signage, murals, and OOH placements to guide locals toward the airport. It marks a playful and modern shift in Aer Lingus’s brand storytelling.
Uncommon Creative StudioAer Lingusadvertising - Zan Goodman Shapes Creative Vision at Zan Inc. Studio
It's Nice That · Apr 17, 2025
The article profiles New York-based designer Zan Goodman and her studio Zan Inc., exploring how her background in editorial design informs the studio’s refined and craft-driven approach to branding. Founded in 2018, Zan Inc. has grown to handle larger clients while maintaining a thoughtful, timeless aesthetic. Goodman discusses her creative philosophy, process, and the evolution of her practice.
Zan Inc.Sofie Pavitt FacePacific Parkbranding - Structure, space and storeys: 10 identities that speak to the vision of architecture practices
The Brand Identity · Aug 15, 2024
The article by The Brand Identity, written by Poppy Thaxter, highlights ten standout brand identities created for architecture practices around the world. It explores how each design captures the philosophy and vision of its respective studio, showcasing thoughtful and human-centered approaches to architectural branding. Featured projects include work by studios such as SPGD, Warriors Studio, and DutchScot.
Massiera SamadiWarriors StudioRépublique StudioA26BARDbranding - Logo & Branding for Gustini by Koto
BP&O · Mar 12, 2024
BP&O features Koto’s rebrand for German online Italian food retailer Gustini. The new identity replaces a dated, generic look with a tactile, artisanal system inspired by Italian food culture and traditional packaging. Using bespoke typography, Sunset Gothic Pro, and a warm Mediterranean palette, Koto brings a contemporary yet authentic feel to the brand.
- It’s impossible to walk by Ké Gusto without stopping for a gelato, thanks to Carla Palette’s identity
The Brand Identity · Jan 29, 2024
The Brand Identity features Carla Palette’s bold and typographically driven identity for Berlin-based gelato café Ké Gusto?. The design centers on a custom wordmark that merges tradition and modernity, supported by Adelle Mono and a vibrant orange-and-beige palette. The project reflects a refined yet playful approach to Italian-inspired branding.
Carla PaletteKé Gusto?branding - New Logo & Brand Identity for Fergus by Principal Studio
BP&O · Aug 15, 2023
BP&O features Principal Studio’s rebrand for Fergus, an organic grocery and farm in Laval, Québec. The new identity replaces the typical muted, rustic aesthetic of organic brands with a vibrant, psychedelic wordmark, bold illustrations, and an eighteen-color palette. The result positions Fergus as a friendly, energetic, and distinctive player in the organic food delivery market.
Principal StudioFergusbranding - 6 minimalist identities, featuring pared-back work from Socio, SUPERFANTASTIC and Mouthwash Studio
The Brand Identity · Aug 14, 2023
The article curates six minimalist brand identities from studios including Socio, SUPERFANTASTIC, and Mouthwash Studio. Each project showcases pared-back design approaches across industries from homeware to architecture, emphasizing clarity, restraint, and modernist influences. The feature highlights the studios’ ability to communicate brand essence through simplicity and refined visual systems.
- U.I.WD.’s simplicity-led identity for Estúdio Gustavo Utrabo reflects the intimacy of the practice
The Brand Identity · Sep 1, 2022
São Paulo-based studio U.I.WD. created a simplicity-led brand identity for internationally acclaimed architecture firm Estúdio Gustavo Utrabo. The design emphasizes intimacy and openness through a modular grid system and image-led layouts, supported by the typefaces Whyte Inktrap and Documan. The identity spans both digital and printed applications, reflecting the studio’s architectural sensibilities.
U.I.WD.Estúdio Gustavo UtraboEstúdio Gustavo Utrabobranding