Claire Blyth
Founder · Pr Expert · Other · Public Relations
In their own words
Human connection still matters more than ever.
Design needs a stronger voice in business.
Come into the industry with energy and great ideas, and you'll be welcomed with open arms. It's about mindset, not age.
You need the credibility of the media to get people's attention.
Instead of you saying you're brilliant, someone else is saying it, and people are much more likely to believe it.
Editors are busy, so get straight to the point and avoid industry speak.
Articles & interviews
- Northern Design Festival is back
Creative Boom reports that the Northern Design Festival returns to Lancaster in May 2026 with a new theme of 'Heritage' and a bespoke typeface called Lancer, created in collaboration with F37. The identity extends into a regional billboard campaign exploring northern creative identity, while the festival continues its community-driven approach with talks, workshops, and collaborations across the UK creative scene.
- 176. The Spark
Episode 176 of Creative Boom’s podcast ‘The Spark’ features Claire Blyth, founder of design PR agency Red Setter, in a light-hearted conversation with host Katy Cowan. The discussion explores Claire’s personal rituals, superstitions, and nostalgic memories, offering a playful glimpse into her life beyond her professional role. The episode complements her earlier full interview on the show.
- Claire Blyth
In this Creative Boom Podcast episode, host Katy Cowan speaks with Claire Blyth, founder of PR agency Red Setter, about the evolving role of public relations in the age of AI. Blyth discusses the shift from traditional media to digital and AI-driven content, emphasizing the enduring importance of human connection and authenticity in communication. The conversation also explores leadership, confidence, and the future of PR in the creative industry.
- Navigating Ageism in Creative Careers at 40: Practical Tips
Written by Tom May for Creative Boom, this advice article explores how creatives over 40 can navigate ageism in the design and creative industries. Through insights from designers, illustrators, and mentors, it highlights both the challenges of bias and the advantages of experience, confidence, and resilience that come with age.
- "Creative Boom Podcast Season 10 Launches with Video Option"
Creative Boom announces the return of its podcast for Season 10, now available in video format for the first time. Hosted by Katy Cowan, the season features an impressive lineup of creative industry figures including Brian Collins, Pum Lefebure, and Jeff Staple, with sponsorship from paper manufacturer James Cropper. The new season emphasizes authentic conversations about creative careers and the evolving design landscape.
- Claire Blyth Discusses Lasting Creative Reputation Beyond Social Media
Creative Boom’s article by Tom May recaps a talk by Claire Blyth, founder of Red Setter, on how creatives can build lasting reputations beyond social media. Blyth argues that media relations and genuine journalist relationships offer credibility and visibility that social platforms cannot. The session, chaired by Creative Boom editor Katy Cowan, shared practical advice on pitching, storytelling, and maintaining professional relationships.
- "The Studio: 2025's Top Networking and Learning Hub for Creatives"
Creative Boom has launched The Studio, a private online community for creative professionals that has quickly grown into a global hub for learning and networking. The platform offers curated events, workshops, and discussions led by industry leaders, providing freelancers and creatives with meaningful connections and practical insights. The article highlights its rapid growth, notable speakers, and upcoming sessions throughout 2025.
- "Northern Design Festival Unveils 2025 Speakers and Theme"
Creative Boom reports that the Northern Design Festival will return to Lancaster in May 2025 with a programme focused on transparency in creative practice. The event will feature talks, panels, and workshops from studios such as Hondo Studio, Studio Up North, BBC Creative, and The Chase. Co-founders Antonia Arbova and Niamh Cartwright emphasize openness, inclusivity, and honest storytelling as the festival’s guiding themes.
- Ways Creatives Can Build Visibility Without Social Media
The article by Tom May explores how creatives can raise their professional profiles without relying on social media, which is becoming less effective due to algorithmic changes and pay-to-play models. It highlights alternative strategies such as traditional PR, owned media like newsletters, SEO, and direct human engagement through events and personal outreach. The piece features insights from various industry professionals and agency leaders who share practical advice for building visibility and client relationships in 2025.