In their own words
The brand worlds we build always have a strong, guiding, brand-defining idea behind them – in other words, a north star.
Cocolab was founded by a dentist and an artist who believe oral care and prevention starts with joy, not dread.
The strategic role of colour is to deliver the emotion of enjoyment for oral care.
It’s not that the aesthetic is anti-dental. It’s just that it’s anti-dental in contrast to the ‘big toothpaste’ dental establishment.
Serious oral care, that’s beauty care.
It’s scary to feed your kid peanut butter for the first time, no matter what the science says.
The ambition was to create a brand that felt effortlessly authentic.
Borders and hand-drawn illustrations are craftsmanship details that imbue a sense of time.
We really believe that if someone is starting something with the passion to make it great, there must be latent greatness in their intuitions.
Looking at the category, which was rather traditional and stereotypical, there was a world of opportunity to inspire.
Articles & interviews
- Wedge Studio, Mindy Seu, Da’Shaunae Marisa and Ben Sanders: Get tickets for April’s Nicer Tuesdays in LA!
It’s Nice That announces the April 2026 edition of Nicer Tuesdays in Los Angeles, featuring talks by Wedge Studio, Mindy Seu, Da’Shaunae Marisa, and Ben Sanders. The event will explore topics across branding, design, publishing, photography, and painting, offering insights into each creative’s process and recent projects. The evening will take place at The Vermont Hollywood on 14 April 2026.
- Wedge channels flour bags and butter packaging for Equip’s rebrand
Wedge rebranded Equip, a bovine protein and collagen company, drawing inspiration from vintage flour bags and butter packaging to create a nostalgic yet modern identity. The design balances heritage and clarity through a refined red, blue, and cream palette, a bold slab serif logo, and warm supporting typefaces. Illustrations by Aless MC add analogue charm while maintaining a contemporary edge, resulting in a cohesive brand system that has driven strong business performance.
- Wedge’s Cocolab rebrand brings joy and dopamine to dental care
The Brand Identity features Wedge’s rebrand of Cocofloss into Cocolab, a joyful and design-forward oral care brand. The Montreal and LA-based studio developed a vibrant visual identity, packaging system, and positioning centered on pleasure and emotional engagement rather than clinical cues. The rebrand introduces a colourful, beauty-inspired system that redefines dental care as a lifestyle experience.
- How Wedge shifted allergen introduction brand GrowHappy from fear to confidence
Wedge developed a new brand identity for GrowHappy, an allergen introduction brand founded by Stephanie Wibom. The project redefined the category through the concept of 'ImmunoNutrition,' combining scientific credibility with a warm, reassuring visual identity. Soft colors, botanical illustrations, and approachable design elements helped shift parental perception from fear to confidence.
- Raazi Tea Partners with Wedge to Promote Slower Living
Creative Boom features Montreal-based studio Wedge’s brand identity for Raazi Tea, a new tea company founded by Arjun Narayen. The identity centers on the concept of 'Slow the Now,' using Indian block printing, a deep red palette, and tactile, sustainable packaging to evoke ritual and mindfulness. The project blends cultural heritage with modern design sensibilities for an American audience.
- Wedge Transforms Diana's Seafood for New Home Cooks
Creative Boom features Wedge’s rebrand of Canadian seafood supplier Diana’s, repositioning it from a chef-focused B2B brand to a consumer-facing identity. The new design celebrates the brand’s matriarchal roots with a warm, contemporary visual system featuring vivid blue tones, variable typography, and expressive illustration. The project blends heritage and modernity to make premium seafood accessible to everyday home cooks.
- "Wedge Launches Staff Meal: A Collaboration Celebrating Food and Creativity"
Montreal-based studio Wedge has launched 'Staff Meal', a collaborative side project celebrating the team’s shared love of food. The project features a set of retro-inspired recipe cards designed and illustrated by the studio’s members, combining expressive typography, vibrant colors, and personal stories. The collection was photographed with art direction inspired by vintage food journals, reflecting Wedge’s values of connection and creativity.
- Wedge House Proves Spaces Spark Creativity
The Brand Identity profiles Wedge’s new Montreal studio, Wedge House, designed by co-founders Sarah Di Domenico and Justin Lortie as a creative environment that nurtures collaboration and inspiration. The two-storey brick building features spaces for gathering and focus, custom furniture, and artwork by friends and collaborators. The project reflects Wedge’s philosophy of designing spaces that foster creativity and community.
- The Designers: Caserne’s Sébastien Paradis on why he quit freelancing to join the Montreal studio
This interview with designer Sébastien Paradis explores his transition from a decade of freelancing to joining Montreal-based studio Caserne full-time. Paradis reflects on his career path, creative philosophy, and notable projects such as the Maitri cannabis brand packaging. He discusses the value of collaboration, the Montreal design scene, and his admiration for Caserne’s culture and community-driven initiatives.
- Wedge rebrands dairy-free ice cream shop SWIRL with an effortlessly smooth identity
Montreal-based studio Wedge rebranded the dairy-free ice cream shop SWIRL with a smooth, hand-drawn identity that reflects the brand’s natural and inclusive ethos. The rebrand features a custom wordmark, black-and-white packaging, and colorful fruit stickers to denote seasonal flavors. The project emphasizes quality and taste over typical vegan cues, aligning with SWIRL’s artisanal and local approach.