The article by The Brand Identity, written by Poppy Thaxter, showcases nine design projects that exemplify the power of print finishing techniques such as embossing, debossing, and foil stamping. It highlights how studios like Studio Sly, Hugmun, and DutchScot use tactile materials and craftsmanship to elevate packaging and identity design. The feature celebrates the artistry and technical precision of print production in contemporary branding.
Copenhagen-based studio Hugmun created a calligraphic, textured brand identity for EnKo Beauty, a cosmetics brand founded by makeup artist Caylin McDonie. The design features custom typography, tactile packaging, and a monochromatic palette that reflects McDonie’s avant-garde artistry. Collaborating with MARCELI printery, Hugmun used Fedrigoni paper and letterpress techniques to achieve a refined, sensory experience.