Universal Favourite

Universal Favourite is a San Francisco-based design studio crafting refreshing brands for an ever-changing world. Led by Creative Director Ali Ozden and Head of Creative Partnerships James Cooper, the studio blends empathy and analysis to create design built on understanding. Their multidisciplinary work spans brand identity, digital design, packaging, and copywriting. Collaborations include global names such as Sonos, YouTube, eBay, and The Dinner Ladies. Recognized internationally, Universal Favourite has earned accolades from D&AD, ADC, AGDA, the Best Awards, and the Brand Impact Awards for excellence in brand identity, illustration, and writing for design.

https://universalfavourite.com.au/

San Francisco, United States

27 Cases

Cases

• Butter Baby
• Visual And Verbal Identity For A Butter-themed Brand
• Character, Illustration, Motion, Packaging, Website

• Cada
• Brand Strategy And Visual Identity For A Youth Media Brand
• Audience, Voice

• Colour Mill
• A Vibrant Rebrand For A Leading Food Colouring Brand
• Packaging, Palette, Photography, Rebrand, Typography

• Dimple
• A Brand System For A Contact Lens Subscription Service
• Community, Experience, Packaging, Subscription

• Flaus
• Brand Strategy And Identity For A Planet-friendly Electric Flosser
• Illustration, Packaging, Photography, Typography

• Future Super
• A Rebrand For A Sustainable Superannuation Company
• Community, Impact, Investment, Transparency, Typography

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