FCKLCK Studio created a full rebrand for alcohol-free wine brand SHWUNG, transforming its identity from SOBR into a convincing wine-like system. The design uses phonetic naming, traditional wine hierarchy, and a restrained color palette with a fluorescent accent to position SHWUNG as a sophisticated alternative within the wine category. The result blends authenticity and playfulness, helping the brand gain traction in high-end hospitality settings.
Christopher Doyle & Co. created the brand identity for Huch, an Australian hospitality company offering architecturally designed cabins. The identity features a custom wordmark referencing a pitched roof, a warm color palette inspired by nature, and a refined typographic pairing of Flecha and Founders Grotesk. The project balances luxury with simplicity, reflecting Huch’s ethos of relaxed sophistication in the wilderness.
Christopher Doyle & Co.R-TypographyKlim Type FoundryHuchbranding