Gander
Gander is an award-winning branding and graphic design studio based in New York City. The studio crafts thoughtful, human-centered experiences that bring depth and authenticity to brands. Specializing in branding, packaging, web design, and art direction, Gander helps clients build identities with soul and substance. Known for its refined aesthetic and strategic approach, the studio has earned recognition for creative excellence and its commitment to meaningful design. Gander partners with forward-thinking organizations and creators to shape brands that resonate across digital and physical touchpoints.
https://takeagander.com/
New York, United States
18 Cases
Known for:packaging designganderillustrationbrandingdopamine designai fatigue
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News & interviews
- Illustrated Instincts
BP&O · Apr 8, 2026
Written by Lisa Cain for BP&O, the article explores the growing use of stylised illustration in pet food packaging, highlighting how it connects emotionally with consumers and differentiates brands in a crowded market. It cites Finn’s collaboration with Gander and Daniel Brokstad as a successful example of using bold, geometric illustration and bright colours to create distinctive, premium packaging.
- Branding for Butter Baby by Universal Favourite
BP&O · Nov 20, 2025
BP&O’s Emily Gosling reviews Universal Favourite’s branding for Butter Baby, a Jakarta-based dessert store built around a whimsical butter-alien mascot. The studio developed a full verbal and visual identity, including character design, packaging, motion, and interiors, using a bright yellow palette and playful typography. The article praises the project’s originality and conviction in creating a character-driven brand world.
- "Bentzion Goldman Forecasts Branding Trends for the New Year"
Creative Boom · Jan 21, 2025
In this Creative Boom insight piece, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and forecasts what’s next for 2025. He identifies a shift from 'dopamine design' and AI saturation toward tactile, world-building, and playful branding approaches. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these emerging directions.
- "Bentzion Goldman Predicts Branding Trends for the Year"
Creative Boom · Jan 21, 2025
In this Creative Boom feature, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and predicts what’s next for 2025. He identifies a shift from 'dopamine design' and silliness toward tactile, immersive, and playful brand experiences. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these evolving approaches.
- Logo & Branding for Yellowbird by Gander
BP&O · Dec 24, 2024
BP&O features Gander’s rebrand for Texas-based hot sauce company Yellowbird. The Brooklyn studio simplified the brand’s visual identity with a bold yellow palette, playful mascot, and cohesive packaging system, extending the character into digital and lifestyle applications. The redesign positions Yellowbird as a fun, everyday hot sauce with strong brand storytelling and worldbuilding.
- New Logo & Branding for Drumroll by Gander
BP&O · Aug 13, 2024
BP&O features Gander’s rebrand of Drumroll, a plant-based, high-protein donut brand originally known as GreenHouse Foods. The new identity embraces indulgence and fun through gooey typography, bright colors, and playful motion design. Gander handled strategy, packaging, web design, and art direction, creating a brand that feels joyful and appetizing rather than health-focused.
- New Brand Identity for Phil's Finest by Gander
BP&O · Nov 21, 2023
BP&O features Gander’s comprehensive rebrand of Phil’s Finest, formerly Misfit Foods. The Brooklyn agency developed a playful yet confident identity using thick black line illustrations, bold typography, and motion elements to reflect the brand’s hybrid meat-and-veg ethos. The project includes strategy, packaging, and web design, with photography by Anisha Sisodia and animation by Faye Kahn.
- Graza Olive Oil by Gander
BP&O · Apr 6, 2023
BP&O’s article by Anna Marar reviews Gander’s branding for Graza, a Brooklyn-based olive oil brand founded by Andrew Benin. The identity combines playful illustrations, vibrant greens, and approachable copywriting to balance quality with accessibility. The squeezable plastic bottle design, while innovative, has sparked discussion around sustainability.
- New Packaging for Unto by Studio Bergini
BP&O · Dec 13, 2022
BP&O’s feature by Eleanor Robertson explores Studio Bergini’s packaging design for Unto, a Tuscan olive oil brand with an ecological mission. The identity uses bold typography, playful illustration, and a limited yet vibrant color palette to balance wit and authenticity. The project combines tactile print finishes and farmer-shot imagery to convey honesty and artisanal charm.
- The Designers: High Tide’s Elizabeth Goodspeed on collaboration, freelancing and design history
The Brand Identity · Mar 11, 2022 · Interview
The Brand Identity interviews designer Elizabeth Goodspeed about her role as Design Director in Residence at New York studio High Tide. She discusses her freelance practice, passion for design history, and how archival research informs her branding work for clients like Inka and Public Wise. The conversation explores collaboration, mentorship, and the value of historical context in contemporary design.
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