Basis Grotesque — 8 cases

Basis Grotesque in the news

• Studio Gruhl rebrands Rerun with a tougher, more human identity

  The Brand Identity · Jun 24, 2026

  Studio Gruhl has rebranded Stockholm-based robotics software company Rerun with an identity that balances toughness and humanity. The new design draws inspiration from workshop materials and the tactile process of making, featuring a bolt-inspired wordmark, fluid gradients, and a dual color palette reflecting both technical precision and creative experimentation. The rebrand positions Rerun as both analytical and approachable within the robotics industry.

  Studio GruhlRerunbranding
• Watson curates eight typefaces for Motto by Hilton’s location system

  The Brand Identity · Mar 20, 2026

  Watson developed a rebrand for Motto by Hilton that uses a curated set of eight typefaces to express each hotel's local character. The identity system ties typography to neighbourhood personality while maintaining global cohesion. Photography, film, and a modular grid system reinforce the brand’s adaptable and locally rooted positioning.

  WatsonMotto by Hiltonbranding
• FORNER creates an identity that makes Palomino feel like home

  The Brand Identity · Dec 4, 2025

  Los Angeles-based studio FORNER developed a brand identity for Palomino, a Ventura venue that balances local warmth with refined sophistication. The design uses a trio of typefaces, a nature-inspired color palette, and tactile print finishes to express both community belonging and celebratory elegance. Through thoughtful typography, materials, and messaging, the identity captures Palomino’s dual role as a neighborhood gathering place and event destination.