Universal Favourite push minimalism to the side with their 90s-inspired identity for YouthforiaThe Brand Identity · May 19, 2021
Sydney-based studio Universal Favourite created a vibrant, 90s-inspired identity for US beauty brand Youthforia. The design rejects minimalism in favour of playful maximalism, featuring energetic typography, clashing colours, and collectible packaging. The identity uses F37 Judge and GT America typefaces to balance expressive and functional elements.
