Gretel
Gretel is an independent branding, strategy, and design studio based in Brooklyn, New York. Known for creating clarity of purpose and communication, Gretel combines strategic insight with striking design to build meaningful brand systems. Led by founder Greg Hahn, the studio partners with global and cultural leaders including The New York Times, Philadelphia Museum of Art, and Hija de Sanchez. Gretel’s multidisciplinary team crafts identities, campaigns, and experiences that define modern brands through precision, storytelling, and visual intelligence.
Cases
- 21st Century Fox
- Global Brand Identity For 21st Century Fox
- Aesop
- Digital And Print Experience For Aesop’s The Fabulist
- Bed-stuy Gateway Bid
- Visual Identity For Bed-stuy Gateway Bid’s Winter Wonderland
- Cbs
- Brand Identity System For Cbs
- Centric
- Layered Brand Identity For Centric Network
- Channel 5
- Logo Redesign For Channel 5
Clients
Tech Stack
Technologies detected on Gretel's website.





