Tend Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Tend projects in press coverage.
News & interviews
- Why Ostend's Crystal Ship is the street art festival the rest of us should study
Creative Boom · Apr 21, 2026
Creative Boom’s feature by Tom May explores The Crystal Ship, a street art festival in Ostend, Belgium, celebrating its tenth anniversary. The article highlights how the festival has grown organically from the city’s identity, combining large-scale murals, community engagement, and new initiatives like a career centre for young artists. It positions The Crystal Ship as a model of authentic, place-based cultural programming.
The Crystal ShipVisit Ostendenvironmental - Building Attend: a strategic brand system shaped by Motto® and AI
The Brand Identity · Apr 2, 2026
Motto® developed a full rebrand for Attend, a home concierge service, creating a strategic brand system that emphasizes care and trust over urgency. The identity features the FT Aktual typeface, a warm and natural color palette, and AI-generated imagery crafted through Midjourney, Krea, and ChatGPT. The project repositions Attend as a lifestyle-oriented brand that balances modern tech sensibilities with human warmth.
Motto®Attendbranding - Mario Celebrates 40 Years of Design Excellence
It's Nice That · Sep 11, 2025
The article celebrates 40 years of Nintendo’s Super Mario Bros., exploring how Shigeru Miyamoto’s design philosophy and Nintendo’s craft-first, player-centric approach have kept the franchise relevant and beloved. It highlights the creative evolution of Mario’s world, from 2D side-scrollers to open 3D sandboxes, and its influence across gaming and popular culture. Interviews with designers and academics underscore the enduring design principles behind Mario’s success.
NintendoBuck GamesNintendoCheeriosdigital - "Bertone Studio Animates Psychedelic Folk Art"
Creative Boom · May 15, 2025
Creative Boom profiles Madrid-based Bertone Studio, founded by Eduardo Bertone and Michiyo Sato, whose hand-drawn animations blend psychedelic and folk art influences. Drawing from their Argentine and Japanese roots, the duo creates intricate frame-by-frame works for clients like McDonald's, Honda, and Adidas while maintaining a devotion to handmade craft over AI tools.
Bertone StudioMcDonald'sHondamotion - New Logo & Branding for Be Equitable by For The People
BP&O · Feb 8, 2024
BP&O’s feature by Thomas Barnett explores For The People’s bold rebrand of Be Equitable, formerly Cook Ross. The project replaces a dated corporate identity with an activist-inspired, human-centered brand system featuring custom typography by Tré Seals and expressive illustrations by Edward Ubiera. The new identity embodies diversity, optimism, and social justice while reflecting a collaborative learning process between client and agency.
For The PeopleBe EquitableNASAbranding - The Edit: five new projects including G2K by CRU
The Brand Identity · Oct 15, 2020
The Brand Identity’s 'The Edit' highlights five new branding projects from studios around the world, including CRU’s bold identity for tech firm G2K, Andstudio’s dynamic system for fintech hub ROCKIT, Bakoom’s expressive design for arts festival TNT, Kontrapunkt’s human-centred identity for Peakon, and POST’s elegant rebrand for The Communications Store. Each project showcases distinct approaches to typography, color, and conceptual storytelling.