BP&O features Cotton’s brand identity for NoomaLooma, a new creativity wellness app founded by Piera Gelardi and Lakshmi Narayanee. The identity uses playful, generative 'o' forms, bright colors, and interactive typography to express the app’s focus on joyful, low-stakes creativity. While the design is praised for its flexibility and charm, the article notes that its childlike tone may undermine its credibility as a wellness tool.
The Brand Identity interviews New York-based Alright Studio about their multidisciplinary approach and philosophy of avoiding a house style. Founded by Hope and Garrett DeRossett, the studio emphasizes flexibility, collaboration, and intention in their process. They discuss their diverse client base, including Canopy, Ghia, and Noom, and their commitment to sustainable, thoughtful design practices.
