Google Design Cases
Designers behind the work
Designers and creative leads credited on Google projects in press coverage.
Designers and creative leads credited on Google projects in press coverage.
Creative Boom profiles Innsbruck-based illustrator and artist Melanie Gandyra, whose work explores the intersection of art, ecology, and science. Known for her detailed illustrations and installations like TRIMMT EUCH, she uses mixed media to highlight environmental issues and the beauty of the natural world. The article traces her journey from Hamburg to the Austrian Alps, her influences, and her evolving practice that makes nature impossible to ignore.
In this opinion piece, Ollie Scott argues that the creative industries are on the verge of a major split between 'maximisers'—those using AI to enhance human creativity—and 'replacers'—those using it to cut costs and staff. Drawing on examples from major networks like WPP, Omnicom, and Publicis, Scott suggests that growth will come from embracing AI as a tool for expansion, not reduction. The article positions optimism and innovation as the keys to thriving in the next creative boom.
Creative Boom’s 2026 roundup highlights 15 design studios that the creative community most admires, based on its annual State of Creativity survey. The article features a mix of established and emerging studios such as OK-RM, Zak Group, Porto Rocha, Hey Studio, and Accept & Proceed, showcasing their distinctive approaches and recent projects across branding, culture, and design innovation.
Creative Boom’s April 2026 edition of 'Booms & Shakes' highlights major leadership changes, new hires, and agency expansions across the global creative industry. The roundup covers transitions at Verve, Residence, DEPT, and GUT Europe, alongside new appointments at Aer Studios, Born Social, and Gung Ho. It also introduces D&AD’s new global Ambassador Programme connecting creative leaders worldwide.
Art&Graft collaborated with Google DeepMind to evolve the visual identity for Gemini 3, transforming it from a technical showcase into a living, responsive system. The London-based studio developed a particle-based motion language that balances sophistication with accessibility, reflecting Gemini’s role across Google’s ecosystem. The project included extensive design exploration, motion toolkits, and a flexible system adaptable across multiple contexts.
Creative Boom’s 2026 community poll highlights 15 illustrators shaping the global illustration scene, emphasizing originality and human touch in an AI-saturated era. The list spans established names like Noma Bar and Malika Favre to emerging talents such as Anna Micheloni and Genie Espinosa. The article celebrates craftsmanship, individuality, and the enduring commercial relevance of distinctive illustration.
Creative Boom’s 2026 roundup by Tom May highlights 15 typefaces that designers continue to use and admire, from timeless classics like Helvetica and Futura to newer, accessibility-driven fonts like Inclusive Sans. The article reflects ongoing trends toward functional, inclusive, and personality-rich type design, showing how both heritage and innovation coexist in contemporary typography.
Creative Boom’s feature on Animade marks the London animation studio’s 16th anniversary, exploring how its founders Ed Barrett, Tom Judd, and Jen Judd have sustained and evolved the company through industry challenges. The article highlights Animade’s refreshed branding, its focus on character-driven motion, and its enduring relationships with major tech clients like Apple, Meta, Google, and LEGO. It also shares insights on resilience, collaboration, and adapting to new animation technologies and formats.
