Creative Boom reports that designer and former Franklyn co-founder Michael Freimuth has launched a new studio called Rudy. The Brooklyn-based practice emphasizes a smaller, more experimental and sustainable approach to branding and cultural work. Freimuth reflects on lessons from 15 years at Franklyn and how personal values and family life shape Rudy’s ethos.
The article showcases five distinct brand identities created for co-working spaces by studios including Franklyn, Anagram, Ali Hanson, Rice Studios, and High Tide. It highlights the diversity of design approaches, from bold and vibrant to sleek and minimalist, reflecting the dynamic nature of modern work environments. The feature celebrates how design helps these spaces express creativity, community, and professionalism.
BP&O features Gretel’s rebrand for WeWork, titled 'Framework', which visualizes the company’s role as a supportive structure for its community. The identity uses a dynamic, modular system that adapts across media, emphasizing type and space rather than a fixed logo. Richard Baird praises the programmatic approach and its reflection of WeWork’s flexible, evolving environment.