Samsung Design Cases
19 cases across 14 studios
Designers behind the work
Designers and creative leads credited on Samsung projects in press coverage.
News & interviews
- Silks, Labubus and a secret garden: my personal highlights from Milan Design Week 2026
Creative Boom · Apr 27, 2026
Tom May reports from Milan Design Week 2026, highlighting seven standout installations ranging from Ai Weiwei’s politically charged silk collaboration with Rubelli to Paul Smith’s tranquil garden for Mini. Other notable projects include Samsung’s AI-driven exhibition, Simon Weisse’s miniature coffee shops, and Zaha Hadid Architects’ meditative portal for Audi. The article captures the event’s focus on physical, experiential design and cross-disciplinary creativity.
- Milan Design Week: Samsung's Mauro Porcini says love is the most powerful word in design
Creative Boom · Apr 23, 2026 · Interview
At Milan Design Week 2026, Samsung’s chief design officer Mauro Porcini discussed his philosophy that 'design is an act of love'. The article explores Porcini’s career from 3M and PepsiCo to Samsung, his human-centered approach to design, and his belief that emotional connection and diversity of expression are central to innovation. The piece also highlights Samsung’s 'Design is an Act of Love' exhibition, which showcased AI-driven, sensory experiences emphasizing empathy and individuality.
- 3D artist Eva Cremers on why not knowing the rules actually helped her career
Creative Boom · Apr 1, 2026 · Interview
Creative Boom’s interview with Dutch 3D artist and animation director Eva Cremers explores how her unconventional path and self-taught approach shaped her distinctive, playful CGI style. She discusses her early break with Man vs Machine, major brand collaborations including YouTube’s Recap campaign, and her evolving relationship with the perception of her work. The piece highlights her use of AI, collaboration with animator Sam Burton, and her philosophy of embracing imperfection and creative freedom.
- Spark 2026 puts creative production front and centre at ISE Barcelona
It's Nice That · Jan 29, 2026
Spark 2026 is a new creative industries showcase within Integrated Systems Europe (ISE) in Barcelona, powered by Samsung. The event focuses on the convergence of production technology and creative practice, featuring talks from leaders at Netflix, 0207 Def Jam, and Arcade Media, alongside immersive demonstrations and installations. It aims to highlight how creative production and technology intersect across media, design, and entertainment sectors.
- ® Spiders & Sparrows: A New Kind of Creative Production Company, Years in the Making
· Oct 1, 2025
Motionographer announces the launch of Spiders & Sparrows, a new creative production company founded by Damon Meena and Aaron Baumle, formerly of Transistor Studios. The company emphasizes a modular, AI-driven approach to production, combining live-action, design, and animation for global clients. The founders describe it as an evolution of their storytelling legacy, built for agility and modern creative collaboration.
- Google's Andrew Thomas Shares Keys to Nurturing Creativity
Creative Boom · Jul 14, 2025 · Interview
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared his career journey from fashion and retail to Google, emphasizing the importance of diversity, empathy, and shared belief in creative success. The piece highlights his philosophy that authentic belief and collaboration make ideas truly contagious.
GoogleNew Visual MediaIrisNokiaPepsibranding - Google's Andrew Thomas Shares Secrets to Fostering Creative Ideas
Creative Boom · Jul 14, 2025 · Interview
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared insights from his career spanning fashion, retail, and tech, emphasizing how authentic belief and diverse collaboration make ideas contagious. The piece highlights his philosophy on creativity, resilience, and the importance of respecting ideas and people alike.
Google Retail DesignNew Visual MediaIrisNokiaPepsibranding - "Cindy Kang: Transforming Childhood Memories into Art"
Creative Boom · Jan 27, 2025 · Interview
Creative Boom interviews New York-based illustrator Cindy Kang about her evolving focus on children's illustration and how her Korean heritage and personal memories inspire her work. She discusses projects like 'King Sejong Invents an Alphabet' and her use of both traditional and digital media. The article highlights her emotional approach to storytelling and her desire to evoke empathy and nostalgia through art.
- “Resilience, curiosity, and power of action.” Phillip Kim on his visual style and designer mindset
The Brand Identity · May 23, 2023 · Interview
The Brand Identity interviews Korean graphic designer Phillip Kim about his creative philosophy, process, and international experience across Seoul, New York, and LA. Kim discusses his experimental yet structured approach to branding, particularly highlighting his Nike Korea rebranding project as a symbol of cultural optimism. The conversation explores his views on design rules, personal growth, and the evolving design landscape in Korea and the US.
- Motionographer Quickies: Motion Awards Winners, Studio Stories, New Work
Motionographer’s Quickies roundup highlights a diverse range of recent motion design projects and award-winning work from studios around the world. The featured pieces span brand films, title sequences, campaigns, and short films from both established and emerging creators. The post also links to The Motion Awards winners and related studio stories.
BMP ProduccionsNŌBL StudioDOGADOGA Creative AgencyPorscheRay-Banmotion