Mauro Porcini
Chief Design Officer
In their own words
Design is an act of love.
If we really believe in this idea of being focused on humans... why should I impose one design language on you?
Success is personal happiness. And so you need to be sure that you love what you do.
Articles & interviews
- Silks, Labubus and a secret garden: my personal highlights from Milan Design Week 2026
Tom May reports from Milan Design Week 2026, highlighting seven standout installations ranging from Ai Weiwei’s politically charged silk collaboration with Rubelli to Paul Smith’s tranquil garden for Mini. Other notable projects include Samsung’s AI-driven exhibition, Simon Weisse’s miniature coffee shops, and Zaha Hadid Architects’ meditative portal for Audi. The article captures the event’s focus on physical, experiential design and cross-disciplinary creativity.
- Milan Design Week: Samsung's Mauro Porcini says love is the most powerful word in design
At Milan Design Week 2026, Samsung’s chief design officer Mauro Porcini discussed his philosophy that 'design is an act of love'. The article explores Porcini’s career from 3M and PepsiCo to Samsung, his human-centered approach to design, and his belief that emotional connection and diversity of expression are central to innovation. The piece also highlights Samsung’s 'Design is an Act of Love' exhibition, which showcased AI-driven, sensory experiences emphasizing empathy and individuality.