illo developed a figurative illustration language for Samsung Health, creating over 100 visual assets including hero images, animations, and reaction icons. The system uses vibrant gradients, dynamic layouts, and abstract forms to make wellness content engaging and accessible for a global audience. Designed to convey clarity, warmth, and inclusivity, the visuals enhance motivation and understanding across diverse health topics.
Creative Boom’s feature by Garrick Webster explores what illustration agencies are prioritizing for 2025. Insights from Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank, and Norte reveal a focus on consistency, diversity, handmade authenticity, real-world applications, and animation skills. The article highlights how agencies are adapting to AI, global markets, and shifting client expectations.