Meta Design Cases
Designers behind the work
Designers and creative leads credited on Meta projects in press coverage.
Designers and creative leads credited on Meta projects in press coverage.
Creative Boom’s feature on Animade marks the London animation studio’s 16th anniversary, exploring how its founders Ed Barrett, Tom Judd, and Jen Judd have sustained and evolved the company through industry challenges. The article highlights Animade’s refreshed branding, its focus on character-driven motion, and its enduring relationships with major tech clients like Apple, Meta, Google, and LEGO. It also shares insights on resilience, collaboration, and adapting to new animation technologies and formats.
Designer Hayley Lim created a brand identity for Montreal-based Estelle Metalworks, drawing inspiration from the form and function of a machine screw. The system explores the tension between curves and edges through typography, photography, and motion, resulting in a cohesive yet flexible visual language. Collaborations with Raphael Ouellet, Charles Desmarais, and Eren Kapaklili helped bring the identity’s tactile and architectural qualities to life.
Creative Boom’s interview with Dutch 3D artist and animation director Eva Cremers explores how her unconventional path and self-taught approach shaped her distinctive, playful CGI style. She discusses her early break with Man vs Machine, major brand collaborations including YouTube’s Recap campaign, and her evolving relationship with the perception of her work. The piece highlights her use of AI, collaboration with animator Sam Burton, and her philosophy of embracing imperfection and creative freedom.
Motionographer reports on Black Math’s 2026 brand relaunch, which formalizes its long-standing 'Start with Art' philosophy. The Boston-based studio emphasizes craft and taste as constants amid the rise of generative AI tools, positioning itself as a global creative partner for brands like Meta, Google, and Reebok.
BP&O announced a job listing for a Senior Designer position at Moniker, a San Francisco-based identity studio known for its work with major technology and cultural clients. The role focuses on developing scalable brand systems across digital and physical environments and is open to remote candidates with West Coast time overlap.
The Brand Identity interviews Decimal’s team about their five-year evolution into a global, curated network-based studio. Partners Gabrielle Harlid, Raphael Guenassia, and Maki Ozawa discuss how they manage over 100 collaborators worldwide, maintain creative cohesion, and adapt technology to each project. The conversation highlights Decimal’s flexible, technology-agnostic approach and its focus on matching talent to projects based on expertise and passion.
Unspoken Agreement developed the brand identity for Skinmetal, a skincare line founded by Dr Wendy Sue Swanson and co-created with teenage boys known as 'The Foundry.' The project redefines masculine skincare branding through industrial yet emotionally authentic design, functional packaging, and a campaign that celebrates confidence over fear-based messaging. The result is a purposeful, collaborative identity that connects deeply with its young male audience.
London agency Insiders created the #IgnoredByInsta campaign to highlight Instagram's failure to support users affected by scams and account hacks. The billboard campaign, developed with Refundee, was blocked by media buyers citing Meta as a client, sparking debate about censorship and corporate influence. The project has since drawn public attention through a petition and broader discussion of Big Tech accountability.
