Pepsi Design Cases
Designers behind the work
Designers and creative leads credited on Pepsi projects in press coverage.
Designers and creative leads credited on Pepsi projects in press coverage.
Pepsi launched a promotional campaign in partnership with the New York Knicks, hiding specially designed cans across New York City. Each can awarded the finder a pair of suite tickets to the Eastern Conference finals at Madison Square Garden. The campaign leveraged social media clues to engage fans across all five boroughs.
BP&O’s Lisa Cain reviews Mirinda’s global rebrand by PepsiCo, describing it as a structured form of sensory overload that amplifies the brand’s playful energy. The redesign emphasizes bold fruit graphics, vibrant colors, and a cohesive global system that maintains personality across markets. Cain praises the approach for embracing fun and visual impact rather than conforming to minimalist trends.
At Milan Design Week 2026, Samsung’s chief design officer Mauro Porcini discussed his philosophy that 'design is an act of love'. The article explores Porcini’s career from 3M and PepsiCo to Samsung, his human-centered approach to design, and his belief that emotional connection and diversity of expression are central to innovation. The piece also highlights Samsung’s 'Design is an Act of Love' exhibition, which showcased AI-driven, sensory experiences emphasizing empathy and individuality.
This episode of Design Matters, hosted by Debbie Millman, features Pum Lefebure, co-founder and chief creative officer of Design Army. Lefebure discusses her creative journey from Bangkok to Washington, DC, her philosophy on design as a language, and her perspective on how AI is reshaping creativity and human value in the design industry.
UnderConsideration’s Brand New briefly notes Tostitos’ new logo and packaging design created by Pearlfisher. The update represents a rebrand for the PepsiCo-owned snack brand, with before-and-after visuals shown for subscribers. The article is categorized under consumer products and packaging.
PepsiCo Foods has unveiled a refreshed brand identity for its tortilla chip brand Tostitos, created by the company’s in-house global design team. The update aligns with similar redesigns across PepsiCo’s snack portfolio, including Lay’s, and follows a 'field to bag' strategy emphasizing brand cohesion and freshness.
Creative Boom’s 2026 roundup highlights 15 mural illustrators from around the world who are redefining public art through colour, scale, and community engagement. The feature showcases artists such as Judith Mayer, Freddie Denton, and Elin Matilda Andersson, exploring how murals can transform spaces and connect people. The article celebrates creativity, activism, and the growing opportunities for illustrators to work at large scale.
