Pearlfisher

· Apr 6, 2026

UnderConsideration’s Brand New briefly notes Tostitos’ new logo and packaging design created by Pearlfisher. The update represents a rebrand for the PepsiCo-owned snack brand, with before-and-after visuals shown for subscribers. The article is categorized under consumer products and packaging.

Creative Boom · Mar 26, 2026

Creative Boom's March 'Booms & Shakes' roundup by Tom May highlights major movements across the design and advertising industry, including Ian Millner stepping down from Iris after 26 years, new creative leadership appointments at Bray Leino, Particle6, and BBC Creative, and the launch of Capel Group and Allwyn’s Studio 59. The article captures a month of expansion, new ventures, and evolving creative priorities across global studios.

Creative Boom · Feb 26, 2026

The article explores how Hello Kitty has remained globally beloved for fifty years through the patient stewardship of designer Yuko Yamaguchi. Written by Rebecca Demmellash of Pearlfisher, it examines how listening, simplicity, and consistency have kept the character relevant across generations and cultures. The piece highlights lessons in brand care and emotional connection that transcend typical branding strategies.

Creative Boom · Nov 25, 2025

Design recruitment agency Craft has unveiled a new brand identity centered on the concept of 'cultivation', symbolized through a floral visual system. The rebrand, led by a global creative team including Sundry, Good City, and photographer Paula Codoner, reflects Craft’s mission to nurture creative talent and leadership. The refreshed identity replaces a decade-old Elmwood design with a more mature, textured, and globally resonant look.

· Sep 1, 2025

This edition of The Dieline’s 'Shelf Life' newsletter, written by Chloe Cordover, compiles advice from experienced designers and founders from major brands and agencies such as Walmart, Pearlfisher, Starbucks, and Stranger & Stranger. The article focuses on lessons these professionals wish they had known as students, offering guidance and inspiration for emerging creatives. It celebrates Student Week by encouraging reflection on growth, creativity, and professional development in design.

Creative Boom · Jan 30, 2025

The article highlights how Loughborough University's BA (Hons) Graphic Design programme has produced numerous industry leaders across design, illustration, and creative direction. It profiles successful alumni such as Rory Cowan, Luke Pearson, Rachel Wells, and Caroline Paris, showcasing the course’s emphasis on practical skills, creative exploration, and industry connections. The piece positions Loughborough as a top destination for aspiring designers seeking a strong foundation and career success.

· Sep 27, 2022

Pearlfisher redesigned the packaging and branding for Beirut-based confectionery brand Gandour, balancing the company’s rich heritage with a modern, joyful visual identity. The update emphasizes Gandour’s humanistic values through colorful illustrations and refreshed brand assets that honor its legacy while appealing to contemporary audiences.

The article by Kristian Shepherd encourages designers to stop waiting for inspiration and instead create it through action and intention. Using his own podcast, 'What Does Your Mum Think', as an example, Shepherd illustrates how authentic, purpose-driven projects can evolve into meaningful creative communities. The piece emphasizes honesty, curiosity, and building spaces that foster genuine connection.