In anticipation of the EA SPORTS FC™ 24 launch, Nomad collaborated with the PepsiCo Design + Innovation team to celebrate the partnership between two iconic brands. The project involved creating a cohesive visual identity, product packaging, point-of-sale materials, and in-game perks featuring Pepsi brand ambassadors. The design needed to intertwine the striking essence of Pepsi with the EA SPORTS FC™ visual language. This limited edition offering is available in multiple regions and includes engaging in-game experiences for millions of players, such as scanning QR codes for exclusive rewards. The collaboration effectively highlights both brands and their impact on football culture.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.
Katy Cowan argues that communication, not talent, is the most vital skill for freelancers. Drawing on her experience and examples from Stuart Watson of Nomad and James Ede of Be Heard, she explains how consistent, respectful communication builds trust and long-term client relationships. The article emphasizes that reliability and clarity often matter more than creative brilliance in sustaining a freelance career.