Moniker

BP&O · Jan 22, 2026

BP&O’s Emily Gosling reviews Moniker and ModestWorks’ brand identity for Atlético Dallas, a new professional soccer club launching in 2027. The design draws on Dallas folklore, using a wolf and snake motif to symbolize courage and precision, and combines heraldic illustration with a minimal modern system. The result is a timeless yet contemporary identity that connects deeply with the city’s culture and ambitions.

BP&O · Dec 23, 2025

BP&O announced a job listing for a Senior Designer position at Moniker, a San Francisco-based identity studio known for its work with major technology and cultural clients. The role focuses on developing scalable brand systems across digital and physical environments and is open to remote candidates with West Coast time overlap.

The Brand Identity · Feb 14, 2025

ModestWorks and Moniker collaborated on the brand identity for Dallas Trinity FC, the city’s first professional women’s soccer team. Drawing inspiration from Dallas’ culture, architecture, and history, the identity features a Pegasus crest, custom typefaces, and a refined color palette that celebrates the city’s spirit. The project emphasizes local pride and timeless sophistication for a new era in Dallas sports branding.

The Brand Identity · Apr 5, 2024

The article by The Brand Identity curates seven standout gaming and esports brand identities that demonstrate how strong design can elevate competition and community within the industry. Featuring work by studios such as Company Policy, UnitedUs, LG2, and Moniker, it highlights the diversity and creativity shaping gaming’s visual culture. The piece emphasizes branding’s role as a unifying and energizing force in a fast-evolving entertainment sector.

The Brand Identity · Jun 29, 2019

San Francisco-based studio Moniker designed the book 'Run Studio Run' by author Eli Altman. The publication serves as a practical guide for running a small creative agency, featuring bold typography and illustrations that match Altman’s straightforward writing style. The project was funded via Kickstarter and published by ExtraCurricular Press.

The Brand Identity · Jun 8, 2019

San Francisco studio Moniker refreshed the brand identity for One Medical, a membership-based healthcare provider. The new identity introduces a refined logotype, simplified color palette, and expressive typography, complemented by hand-drawn illustrations and intimate photography to create a premium yet human feel.

The Brand Identity · Jan 11, 2016

The Brand Identity features Moniker’s visual identity and packaging design for Mita Chocolate Co., an artisan bean-to-bar chocolate brand based in Bogota. The project uses a color-coded pattern system to distinguish products and allow for future scalability.