Designers and creative leads credited on Make projects in press coverage.
Creative Boom reports that industrial designer Piotr Woronkowicz has joined Pentagram New York as its first product design partner. The appointment marks a significant expansion of Pentagram’s multidisciplinary practice, integrating industrial design into its New York team. Woronkowicz brings a sustainability-focused, tactile approach shaped by collaborations with major brands and mentors like Don Chadwick and Jeffrey Bernett.
The article profiles Parámetro Studio, a global design practice founded by Cristina Arreola and Vanessa Santos, now based between Paris and New York. It explores how the studio draws inspiration from aged or out-of-trend aesthetics to create distinctive branding and art direction across fashion, food, and cultural sectors. The piece highlights their multidisciplinary approach, spanning from digital design to collage and watercolour techniques.
Darling Visual Communications has rebranded Singapore’s Bao Makers, creating a cohesive identity inspired by the tactile process of bao-making. Led by creative director Chin Yuanhong, the design features a bold checked pattern, vibrant colours, and geometric typography to express the brand’s fusion of tradition and innovation. The rebrand extends across packaging and interiors, offering a unified and sensory brand experience.
SEESAW features Makelog, a continuous communication platform designed for fast-shipping software teams to share updates on what they build. The listing highlights the website and its use of the Figtree and Softie typefaces, categorizing it under SaaS and productivity tools.
Studio Sly created a bold and tactile brand identity and publication for fashion brand WMC, combining rich textures, expressive typography, and a luxurious red palette. The project centers on a book that guides readers through personal style, emphasizing empowerment and individuality. The design uses Digestive and Reckless Neue typefaces to balance flamboyance and refinement, complemented by detailed print finishes and material choices.
The article briefly showcases Saul Studio’s brand identity for Leeds-based bakery We Make Cake. The design centers on a wordmark referencing a three-tier cake and employs a bright color palette using GF Smith Colorplan papers in Candy Pink, Factory Yellow, and Sorbet Yellow.