I feel honoured to be selected as a partner and to get to represent Pentagram industrial design in NYC.
Being a product designer is to be a problem-solver.
Sustainability is just a foundational element that is required when making any products.
Most products today require branding, graphics, and digital elements when launching.
I think we are beginning to see a correction of over-adoption of tech.
It’s definitely a big deal. But I’m pretty calm about it, and super excited and not super nervous… mostly.
Product design has never been in the forefront, but now has more value.
There’s a huge opportunity that we’re starting to see, and we really want to go for those.
Creative Boom reports that industrial designer Piotr Woronkowicz has joined Pentagram New York as its first product design partner. The appointment marks a significant expansion of Pentagram’s multidisciplinary practice, integrating industrial design into its New York team. Woronkowicz brings a sustainability-focused, tactile approach shaped by collaborations with major brands and mentors like Don Chadwick and Jeffrey Bernett.
Pentagram New York has appointed Piotr Woronkowicz as its first product design partner, marking a significant expansion of the studio’s focus into industrial and product design. The article explores Piotr’s background, his long-standing collaboration with Pentagram partners like Paula Scher, and his vision for integrating sustainability and human-centred thinking into the agency’s multidisciplinary practice.
BP&O’s article, written by Richard Baird, reviews Pentagram’s new packaging and graphic identity for South Korean skincare brand Dr Jart+. Led by Paula Scher, the design integrates structural form, color, and typography to express the brand’s fusion of dermatological science and art. The packaging uses minimal materials, Helvetica typography, and a distinctive '+' motif to unify product ranges while maintaining visual impact and tactile appeal.