Clay

It's Nice That · Dec 8, 2025

This It’s Nice That feature, created in partnership with Squarespace, highlights creative workshops and experiences as last-minute gift ideas. It showcases small studios and makers using Squarespace to sell services and classes, from risograph print subscriptions to jewellery and ceramics workshops. The article promotes creative entrepreneurship and design-led online businesses during the holiday season.

The Brand Identity · Nov 11, 2025

San Francisco-based agency Clay rebranded MakerDAO into Sky, creating an optimistic and approachable identity for the DeFi platform. The project includes a geometric logo, 3D-rendered skies, and a Swiss-style typographic system using Circular. The rebrand extends across digital, motion, and event applications, emphasizing clarity, optimism, and technical sophistication.

The Brand Identity · Sep 24, 2025 · Interview

The Brand Identity interviews Clay founders Anton Zykin and Dmitry Tsozik about their new venture, Mission Control, a design agency built for AI-age start-ups. The discussion explores how Mission Control differs from Clay, focusing on early-stage companies, transparent pricing, equity partnerships, and AI-assisted creative processes. The founders share insights on remote collaboration, future-proof design, and the evolving role of creativity in an AI-driven industry.

The Brand Identity · Nov 1, 2023

The Brand Identity features Clay’s new brand identity for AI-driven investment platform Streetbeat. The San Francisco studio created a geometric, animated symbol and a clean typographic system using Roobert to express agility, expertise, and technological sophistication. The identity employs a green-teal gradient and adaptable visual system to reflect the platform’s dual focus on fiat and crypto finance.