Creative Director
We particularly liked the fact that while the typeface has a solid geometric rigidity, it embraces certain subtle oddities.
Our branding employs a familiar checked pattern, artfully enlarged to echo the silhouette of a bao.
We’ve crafted our packaging to initiate a journey of discovery and delight from the first interaction with the box.
The space is a canvas for the story to unfold. It’s designed to reflect the fusion of tradition and innovation that defines Bao Makers.
The Brand Identity’s article by Poppy Thaxter highlights five standout sans serif typefaces—Neue Montreal, ABC Favorit, Aeonik, Roobert, and GT America—showcasing how they’ve been used across various branding projects. The piece references multiple studios and designers who have applied these fonts in identities spanning fitness, real estate, fashion, and technology sectors. It celebrates the versatility and enduring appeal of sans serif typography in modern brand design.
Darling Visual Communications has rebranded Singapore’s Bao Makers, creating a cohesive identity inspired by the tactile process of bao-making. Led by creative director Chin Yuanhong, the design features a bold checked pattern, vibrant colours, and geometric typography to express the brand’s fusion of tradition and innovation. The rebrand extends across packaging and interiors, offering a unified and sensory brand experience.