In their own words
We did not want Eden to feel like a purely technological product, because finding a home is also emotional, aspirational and deeply human.
The home search process can be visually exhausting, so the illustration system was designed to create a pause.
The idea behind the new name and the overall concept was already in place – it needed to feel vast, optimistic and open in every direction.
Since Sky’s visual language is quite active and dynamic, we decided to balance it with a clean, understated typeface.
By turning conventions upside down, we used familiar ideas to create a distinctive visual language.
Articles & interviews
- How Clay Global designed a real estate brand that starts with feeling
Clay Global developed the brand identity and app experience for Eden, an AI-powered real estate platform that translates users’ feelings and visual preferences into personalized property recommendations. The design combines classical and contemporary aesthetics, balancing emotional warmth with digital clarity. Through thoughtful typography, illustration, and interaction design, the brand aims to make home searching more intuitive and human-centered.
- Clay turns crypto clichés upside down in Sky’s optimistic brand
San Francisco-based agency Clay rebranded MakerDAO into Sky, creating an optimistic and approachable identity for the DeFi platform. The project includes a geometric logo, 3D-rendered skies, and a Swiss-style typographic system using Circular. The rebrand extends across digital, motion, and event applications, emphasizing clarity, optimism, and technical sophistication.