Sons & Daughters ID
Sons & Daughters ID is a New York–based design studio led by founders Alex Center and Michelle Cortese. The studio specializes in crafting distinctive brand identities, packaging systems, and creative direction for companies shaping modern culture. Known for blending strategic insight with expressive design, Sons & Daughters ID has collaborated with clients including Coca-Cola, Kin Euphorics, and Once Upon a Farm. The studio’s work has been recognized by D&AD and the One Show, reflecting its commitment to clarity, emotion, and cultural relevance across every touchpoint.
Cases
- Ame
- Brand Identity Development For A Specialty Coffee Shop
- Artery
- Pulsating Identity For A Business Center In Vilnius
- Baby City
- Visual Language Creation For A Baby Goods Retail Chain
- Contrarian Ventures
- Brand Overhaul For A Sustainable Energy Venture Capital Fund
- Eurovision
- Visual Identity For The National Eurovision Song Contest
- Incogni
- New Brand Armor For A Digital Privacy Crusader
Clients
Tech Stack
Technologies detected on Sons & Daughters ID's website.





