Used by Bruch, Sons & Daughters ID, Glasfurd & Walker, Alter
Set for Castley McCrimmon, Inion, Post Post Hotel, Pure Sunfarms
Cases set in Gerstner Programm, as credited by the studios in their own writeups.
Field of Play created a refreshed brand identity for Puresport, a wellness and performance brand founded by former rugby player Grayson Hart. The new identity uses geometric patterns inspired by running tracks, a muted color palette, and a sophisticated pairing of Tiempos and Gerstner-Programm typefaces to balance wellness and performance. The packaging features a sleek reveal box developed in collaboration with McCarthy Studio and photographer Kirsty Dawn.
The Brand Identity’s April 2022 edition of 'The Edit' spotlights five creative projects from around the world, including République Studio’s Scrabble-inspired identity for Bien Vieillir Ensemble and How & How’s climate-tech initiative GetSet. Other highlights include Skeleton Crew’s branding for Bricklayer Brewery, a student festival identity from ELISAVA, and Ivana Palecková’s colourful packaging for Modrá Púpava cosmetics.
Studio Bruch created a refreshed visual identity for The Mozart, a boutique hotel in Salzburg, blending traditional charm with modernist design. Drawing inspiration from Mozart’s music, the identity features abstract graphic patterns, contrasting serif and sans-serif typefaces, and a refined material palette. The result positions the hotel as a 'modern classic' that bridges history and contemporary luxury.
The Brand Identity features Antwerp-based studio Vrints-Kolsteren’s new visual identity for Brussels art centre iMAL. The rebrand uses geometric symbols and a flexible colour system to represent each department, creating a dynamic and scalable design language that reinforces iMAL’s pioneering role in digital culture.
