Mo Design Cases
Designers behind the work
Designers and creative leads credited on Mo projects in press coverage.
Designers and creative leads credited on Mo projects in press coverage.
The article profiles California-based production agency Nice Groceries, founded by Annie Wood, which celebrates its first year by reviving analogue film techniques in commercial and independent projects. The studio’s work, including the short documentary 'Echoes Through Stone', emphasizes emotional storytelling and the tactile craft of film media. Through campaigns for brands like Patagonia and Salomon, Nice Groceries blends nostalgia and authenticity in a digital-dominated industry.
Prime Studio designed the packaging for Almonte, a premium olive oil brand that distinguishes itself from typical squeeze bottles through a minimalist, sun-inspired design system. Each variant—Amanecer, Mediodia, and Atardecer—uses color and a central circle motif to represent different times of day, creating a refined and elevated shelf presence.
The article profiles Manchester-born artist and facilitator Lucy Grainge, whose community-driven practice spans installations, murals, and workshops that bring art into public spaces such as train stations, hospitals, and galleries. Through her initiative Wiggle Wonderland CIC, she collaborates with local communities to create vibrant, inclusive artworks. The piece explores her journey from art school to public commissions, emphasizing accessibility, play, and neurodiversity in her creative process.
The article, written by Satoru Wakeshima of CBX, discusses how packaging form influences brand preference, using Old Bay’s return to its original metal tin as an example. It highlights the emotional and tactile connection consumers have with packaging that feels permanent and authentic. The piece also touches on the broader implications of design choices that balance sustainability and brand equity.
Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.
UnderConsideration’s Brand New briefly highlights a new logo and packaging redesign for Brazilian personal care brand Herbíssimo, created by design studio Ana Couto. The update modernizes the brand’s look while maintaining its natural, green-focused identity.
The article profiles illustrator Steph Hardy’s latest body of work, which shifts from nature-inspired compositions to whimsical depictions of snacks and comfort foods in her signature soft, painterly style. It explores her evolving use of color, her process of layering and blending digital textures, and her recent collaborations with editorial and branding clients such as Queer Atmosphere and Coldcuts. Hardy also discusses her growing interest in animation and motion as a natural extension of her fluid mark-making.
