- Caserne Designs Tech Icons Like a Gallery, Not a Feed
The Brand Identity · Apr 27, 2026
Montreal-based studio Caserne designed the brand identity for Tech Icons, a London-based intelligence platform, treating it more like a gallery than a typical tech media site. The minimalist system uses white as a structural foundation, restrained red accents, and editorial typography to convey clarity and trust. The design balances aesthetic restraint with functional clarity for a busy professional audience.
- Caserne balances elegance and exuberance for Montreal’s Museum Ball
The Brand Identity · Apr 9, 2026
Montreal-based studio Caserne created the 2025 identity for the Montreal Museum of Fine Arts’ Museum Ball, balancing elegance and exuberance through expressive typography, bold color contrasts, and tactile print design. Drawing conceptual inspiration from Kent Monkman’s exhibition, the identity merges calligraphic warmth with Swiss typographic precision. The project spans print, motion, and spatial applications, uniting institutional tradition with contemporary vibrancy.
- How did Caserne make health food branding feel less intimidating?
The Brand Identity · Jan 20, 2026
The Brand Identity’s feature explores Caserne’s rebrand of Quebec health food retailer Avril, created in collaboration with Studio 15%. The new identity transforms Avril’s existing growth symbol into a modular system, supported by vibrant colors, bold illustrations, and approachable typography. The result reframes health food branding as accessible and joyful rather than austere or intimidating.
- Caserne’s crumbled type captures Olive + Gourmando’s organised chaos
The Brand Identity · Nov 17, 2025
Montreal studio Caserne refreshed the identity of Olive + Gourmando, a beloved local café and restaurant, to support its expansion into new locations. The rebrand introduces a 'crumbled type' system that captures the brand’s organised chaos while maintaining its artisanal warmth. The new identity balances flexibility and authenticity through a typographic system, terracotta-inspired palette, and adaptable logo structure.
- Olive + Gourmando by Caserne
BP&O · Nov 13, 2025
BP&O features Caserne’s refreshed identity for Montréal bakery Olive + Gourmando, created to support its expansion while maintaining its artisanal warmth. The flexible wordmark, earthy palette, and tactile materials convey a sense of charm and authenticity, complemented by playful digital details and understated illustrations. The result is a cohesive, tasteful brand that balances warmth with modernity.
- Elizabeth Goodspeed Critiques Prefab Design's Impact on Branding
It's Nice That · Sep 24, 2025
Elizabeth Goodspeed critiques the rise of prefab brand identities sold through platforms like Lyon & Lyon’s Brands Like These. She explores how off-the-shelf branding commodifies design, reducing collaboration and authorship while appealing to startups seeking quick, affordable identities. The article situates this trend within a longer history of speculative branding and self-initiated design work.
- OFFF Festival Debuts in Montréal This September
Creative Boom · Aug 5, 2025
Creative Boom reports that OFFF, the international creative festival founded in Barcelona, will host its first Montréal edition in September 2025. The event, designed in collaboration with local studio Caserne, will feature talks, workshops, and studio visits at the Société des arts technologiques. The festival emphasizes cross-disciplinary creativity, blending design, technology, and even winemaking to reflect Montréal’s unique creative culture.
- Caserne Rebrands Club Piscine, Celebrates 35 Years of Heritage
The Brand Identity · Jun 9, 2025
Montréal-based studio Caserne has rebranded Club Piscine to celebrate the retailer’s 35th anniversary, modernising its identity while preserving its playful heritage. The refreshed design retains the iconic smiley and vibrant color palette, introducing a new wordmark set in Dinamo’s Diatype Rounded typeface. The result balances fun and sophistication, connecting with a new generation of customers while honoring the brand’s legacy.
- "7 Projects Highlighting Orange's Impact in Design"
The Brand Identity · Nov 21, 2024
The Brand Identity’s article by Poppy Thaxter spotlights seven branding projects that creatively use the color orange across diverse industries. Featuring studios like Caserne, B&B Studio, and Glasfurd & Walker, the piece explores how orange conveys warmth, energy, and emotional depth in identity design. It highlights the hue’s versatility, from subtle accents to dominant brand palettes.
- Mind, body, and everything in between: 8 considered projects that unpack what ‘health’ means today
The Brand Identity · Mar 1, 2024
The article by The Brand Identity, written by Poppy Thaxter, curates eight branding and design projects that explore the evolving concept of health. It highlights how studios around the world approach physical, mental, and social well-being through thoughtful design across wellness, femtech, and mental health sectors.
Field of PlayScandinavian Design GroupHow&HowPuresportNorsk helsenetteditorial
- The Designers: Caserne’s Sébastien Paradis on why he quit freelancing to join the Montreal studio
The Brand Identity · Jan 21, 2022 · Interview
This interview with designer Sébastien Paradis explores his transition from a decade of freelancing to joining Montreal-based studio Caserne full-time. Paradis reflects on his career path, creative philosophy, and notable projects such as the Maitri cannabis brand packaging. He discusses the value of collaboration, the Montreal design scene, and his admiration for Caserne’s culture and community-driven initiatives.
- Caserne’s sensory identity for Recharger Unwind combines digital structure with organic warmth
The Brand Identity · Dec 10, 2021
Montreal-based studio Caserne created a sensory brand identity for the immersive exhibition Recharger Unwind, combining warm gradients and organic textures with a structured digital grid. The identity features a custom typeface with large inktraps and TWK Lausanne to balance digital precision with human warmth.
- Caserne work with MAC Montreal to both brand its exhibition and announce its temporary closure
The Brand Identity · Jul 20, 2021
Montreal-based studio Caserne developed the visual identity for the Musée d’art Contemporain de Montréal’s exhibition 'Des horizons d’attente,' which also served to announce the museum’s temporary closure. The design uses Dinamo’s Favorit typeface and a simple horizontal divide with contrasting pink, green, and yellow tones to convey optimism and transformation. The project balances neutrality and vibrancy to complement the exhibition’s reflective theme.
- Caserne Inn is a members-only resort raising awareness of isolation’s impact on mental health
The Brand Identity · Apr 27, 2021 · Interview
The Brand Identity interviews Caserne’s creative director Ugo Lachapelle about Caserne Inn, a conceptual members-only resort created during the pandemic to raise awareness of isolation’s impact on mental health. The project includes a line of merchandise whose profits go to le CIEL, featuring a vintage hospitality-inspired identity and a short film directed by Charlotte Ratel. The initiative reflects Caserne’s self-initiated approach to creative expression and social responsibility.
- Caserne designs the identity for Arthur Jafa's Love Is the Message, the Message Is Death exhibition
The Brand Identity · Feb 20, 2020
Caserne created the visual identity for Arthur Jafa’s exhibition 'Love Is the Message, the Message Is Death' at the Musée d’art contemporain de Montréal. The design uses bold typography and contrasts of positive and negative space to reflect the exhibition’s themes of beauty, madness, and protest. The identity appears across posters and the exhibition catalogue.
https://www.caserne.com/
Montreal, Canada
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