Used by Porto Rocha (2), Faena, Blackburn, Caserne, OMSE, Focus Lab
Set for Carmel, Customer.io, Ellis Butchers, Estrid, Lunge, Tech Icons, VEEPS
Cases set in Saans, as credited by the studios in their own writeups.
London-based studio OMSE designed a fictional Ibiza nightclub called Estrid’s Realm for Swedish body care brand Estrid, aligning the brand’s body confidence mission with the freedom and self-expression of club culture. The activation transformed Casa Privada at The Standard Ibiza into a branded experience through posters, merchandise, and environmental design. The project successfully merged rave aesthetics with brand storytelling, generating significant engagement and media value.
Displaay, the Prague-based type foundry, has launched a redesigned website and a new typeface called Serrif. The overhaul simplifies font licensing, introduces new tools like an Editor and Tester, and showcases playful illustrations by Martin Groch. Serrif, designed by founder Martin Vácha and team, complements their sans serif Saans, offering a neutral, versatile serif family with 42 weights and three variable axes.
Saint-Urbain developed the brand identity for Now Now, a pod hotel in Lower Manhattan designed for solo travellers seeking exploration. The identity centers on ideas of transition, presence, and connection, expressed through a modular wordmark inspired by keyholes, warm gradients, and human-centered typography. The project includes a full suite of collateral from signage to digital templates and merchandise.