Christian Schwartz’s faithful digital restoration of Miedinger’s original 1957 design — Helvetica before it was Helvetica. View at Commercial Type →
Used by Mast (3), Order Design (2), Mucho (2), High Tide (2), SMLXL, Caserne
Set for Avril, Brami, Coho, FasterLines, Fredensborg Bolig, Freeform, Knoll, LBDO, Leon Michels, Nimble
Cases set in Neue Haas Grotesk, as credited by the studios in their own writeups.
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Sign in freeThe article profiles ARKETYPE, a new digital brand system created by Celsey Jones of Studio&Jones in Wales. ARKETYPE reimagines design templates as cohesive brand systems rather than disposable graphics, beginning with a clear creative direction and expanding into a suite of adaptable digital tools. The debut Edit, BLANC, offers over 60 customizable social media templates built in Canva and Figma, reflecting the studio’s minimalist and flexible design ethos.
SMLXL and motion designer Gerard Mallandrich collaborated on the identity for Spatial Festival 2025, an immersive sound event at Berlin’s Funkhaus. The project integrates motion and spatial depth as core design principles, resulting in a kinetic, three-dimensional brand system. Using 3D scans, cinematic techniques, and a clean typographic approach, the identity reflects the festival’s experimental and interactive nature.
The Brand Identity’s feature explores Caserne’s rebrand of Quebec health food retailer Avril, created in collaboration with Studio 15%. The new identity transforms Avril’s existing growth symbol into a modular system, supported by vibrant colors, bold illustrations, and approachable typography. The result reframes health food branding as accessible and joyful rather than austere or intimidating.
BP&O’s feature by Emily Gosling explores the 2025 identity for INTL, designed by Warriors Studio in collaboration with NAM. The identity builds on the festival’s tradition of reinvention, using VR-sculpted typography, playful illustrated characters, and cinematic design cues to express the event’s energy and community spirit. The result is a dynamic, textured system that balances experimentation with functionality.